Bao Daren platform is an open platform for high-quality content in Taobao. In 20 16, Taobao Daren carried out a comprehensive upgrade cooperation in terms of traffic and fan service capabilities, content and data tools, and commercial realization mechanism. We welcome all kinds of high-quality talents to settle in the platform, and also welcome all kinds of talented institutions to cooperate with us.
First, the agent partner:
Business scope of the company: companies with rich high-quality talent resources, such as red man/artist/model agency, self-media company, etc.
Company qualification requirements: 1) Provide a true and valid business license; 2) Independent legal persons and general taxpayers; 3) Established 1 year or above; 4) The registered capital is more than 500,000 yuan.
Second, institutional cooperation requirements:
(A) the introduction of talent meets the requirements
1, identity type: with high-quality content communication ability, such as star artists, self-media, network celebrities, KOL in professional fields, network anchors, graphic models, etc. ;
2. Qualified talent data requirements: the number of fans in the station is ≥ 1000 (or the number of fans outside the station is ≥20000), the content health is ≥400, and the talent activity is ≥50 (the content health and talent activity will be reflected in the talent platform 2.0 system);
(2) From the month when the agreement is signed, the number of qualified applicants in the first month is not less than 10, and the cumulative number of qualified applicants in six natural months is not less than 50;
(3) From the month when the agreement is signed, at least 60% of the talents in the talent agency have not been demoted to ordinary talents or retired every natural month, and at least 60% of the talents in the talent agency publish content every week.
Three. Types of institutional cooperation:
1, comprehensive institutions (anchor, self-media, kol in professional field, network celebrities, artists, models, etc. )
Cooperation content: graphic posts, videos, lists, live broadcasts, etc.
Channels include: Taobao headlines, love shopping, must-buy list, crowd shopping guide, Taobao live broadcast and other content channels;
2, graphic institutions (from the media, professional kol, artists, models, etc. )
Cooperation content: graphic posts, videos, lists, etc.
Channels include: Taobao headlines, love shopping, must-buy list, crowd shopping guide and other content channels;
3. Live broadcasters (mainly anchors)
Cooperation content: live broadcast
Channels include: Taobao live broadcast