Goose Factory refers to the nickname of Tencent (registered trademark for the cartoon penguin image) by the general public.

In 1999, QQ was upgraded to Beta 3 version and started to design the brand logo. after that, the image of penguin was selected from the images of pigeon, penguin and several other small animals designed by the company's artists. the first design of penguin was black-and-white realistic. in October, Tencent designed the penguin as a cartoon. The first penguin design was a black-and-white realistic one. in October, Tencent participated in the China International Hi-Tech Fair, and made QQ look slightly chubby, adding a scarf to it.

After that, Tencent brought in a professional design company to redesign it on the basis of the black scarf around its neck and changed it into a bright red scarf, with one eye rounded and the other blinking. And Q sister after the official debut.

Extended information

1, pig factory NetEase

In 2015, in the world's attention during the World Internet Conference in Wuzhen, NetEase founder Ding Lei, in a small gathering with a number of Internet bigwigs, the table drink, but the only thing is a gourmet food to win the hearts of the bigwigs, which is Ding Lei raised for many years of the NetEase black The black Netease pig that Ding Lei has been raising for years.

The founder of Sohu was not stingy in praising the black hairy pig "showy", after this, the name of the NetEase pig factory is also more and more loud, originally thought to be the founder of the heartless play, I did not expect that it has now become another featured business card of NetEase.

2, wolf factory Baidu

Baidu's title, has been hovering between the bear factory and the wolf factory, after all, Baidu's logo is a cute bear paw, called the bear factory seems to be more consistent. But in the minds of many Baidu employees, Wolf Factory represents Baidu's position in the mind, and the Wolf Factory's name also comes from an internal Baidu letter released by Baidu's founder Robin Li that year - "Encourage the wolf out of petty cash".

Encouraging employees to have a "keen sense of smell, indomitable spirit of attack, group struggle" of the wolf, which caused widespread discussion at the time, the term "wolf factory" also came into being.

Baidu Encyclopedia - Goose Factory