Because of its high cost performance, it began with 2 yuan ice cream and 3 yuan lemonade, and gradually enriched its variety. It can be called a mode of getting rich silently. In many tea shops, many individual tea entrepreneurs will scold it as an industry-stirring stick, and the price that is difficult to raise will fall into a scuffle with its arrival. However, it has no intention of provoking a price war. It always opens stores in an orderly way according to its own rhythm and price system. The scuffle came about, but it had nothing to do with it.

There are excellent genes with low price, high quality and wide mass base. At that time, people's understanding of high-end products was high purchase cost and high gross profit. However, after doing so, it was found that the cost was prohibitive. Larger area and better decoration. The overall image and quality of shop assistants are high, and the labor cost is high. High-end groups are knowledgeable people, and the trend of new product research and development should keep up. To sum up, the high-end is the overall system upgrade. At that time, the circle of Mi Xue Ice City's founding team lacked cognition and others. However, Mi Xue Ice City also has its own troubles, because of its high cost performance, it is often attacked by opponents as a diaosi brand.

Similarly, since the end of 20 18, Mixue Ice City has also started a series of brand actions. In 20 18, it opened its first store in Hanoi, Vietnam. At the beginning of 20 19, the signing data was far from enough. By the middle of 20 19, the number of stores will reach 6000. Snow City, which has long been regarded as a low-end brand, is constantly evolving. There is a proverb in Ali's corporate values: "The only constant is change."

As far as affordable and high-quality genes are concerned, the honey snow ice city, which is constantly evolving and maintaining the entrepreneurial mentality, can not help but remind people of a peasant uprising thousands of years ago. The countryside surrounds the city, and so does Pinduoduo, which rises from the bottom of the pyramid.