There are a lot of famous first-line artists in the entertainment circle. They will use their influence in society to cooperate with some businesses to achieve a win-win situation. The most common form is to endorse advertisements for brands. However, there are certain risk factors in cooperative endorsement. If the businessman because of improper operation or other reasons have damage to the reputation of the product things, then the corresponding spokesman's image will also be affected to a certain extent, the best solution to solve the problem is to terminate the contract and take a position.
Recently, Gong Jun studio released a statement on the social platform, the content is to announce the cancellation of all cooperation related to Vitasoy, fans see the news are supportive of his behavior, but also shouted Ren Jialun and quickly expressed, and another spokesman Ren Jialun's studio then also issued a statement, said his own artists choose to terminate the contract. At the same time, he also said that he is firmly opposed to any speech and behavior that undermines the unity and stability of the country. Maybe many people are embarrassed to see this place. When I didn't know anything, I saw them canceling contracts one after another. The sensitivity and movement is a bit too fast. Not to mention the fact that these two stars just got the endorsement and it's been less than three months before they announced that they are dropping the partnership.
They seem to be paying each other a ton of money. Gong Jun and Ren Jialun have now deleted the ads in question from their personal accounts. So what exactly did Vitasoy do to make these two stars cancel their endorsements? It was reported that a violent incident occurred near a shopping mall in Hong Kong. On that day, a middle-aged man attacked a police officer on duty with a knife, causing serious injuries to his back and lungs. This was also used in media reports. The word "critical" makes the whole picture unforgiving, but what is even more unexpected is that the assailant committed suicide with a knife. After some resuscitation, he died. After investigation, it was found that the abusive man was an internal employee of Vitasoy, serving as the head of the purchasing department. Since it is their own company's employees in trouble, Vitamin must come forward to take a position.
Many netizens are also waiting for an official response. They didn't expect to see the term "tragic death" used in their announcement, nor any other mention of the problem. It was this ambiguity that drove public opinion. It reached a climax and aroused public discontent and anger. From an objective and unbiased point of view, this kind of personal behavior in itself does not rise to the level of the company, but the lines of notification in between reveal that they shielded and condoned this kind of behavior, while also avoiding the behavior of the batterer. The Vitasoy company's stance on this violent attack on the police instantly caused an outcry from the masses, accusing them of being "black and white." Although they later released a statement dumping the blame on their employees, netizens didn't buy it. Gong Jun and Ren Jialun, as outstanding actors from the mainland, have been praised by people from all walks of life for their resolute attitude in defending national interests and opposing all acts that threaten social peace and stability.
A large number of fans, he is indeed an active patriotic entertainer! There is no reason for anyone to achieve success in their field. They first need to correctly recognize their own personal thoughts and ideas, otherwise it is difficult to capture the hearts and minds of even the best business. Whether it is a star or a star a company team, they appear in the society as a public image, and they themselves have some guidance on people's thoughts and behaviors. Therefore, they should spread some positive views, rather than take the lead in making some incomprehensible moves.