How to write a supermarket membership card advertisement

Dear members of xxx store: xxx is celebrating its eighth anniversary (today - x month x day). During the event, you can apply for a membership card for free. Discounts as low as 25% off, buy 2 get 1 free on member-exclusive shellfish products, lucky draw, seafood dinner waiting for you, call to reserve 18xxx to unsubscribe and return to T".

xxx store xx store 5 As the store celebrates its anniversary, VIP members can redeem internet celebrity stools worth 99 yuan for free at the store. The event will be from the 24th to the 28th. Call 18xxx to unsubscribe and return to T."

Extended information

First let others believe in him. The activities he does are very real. That is to create momentum for the event, and put the gifts in the display cabinet to let others know that he is really giving away things, so he put up the banner of "New Year's big giveaway, give away like crazy!" and then designed a set of promotional copy and posters. As well as the staff's deal-making tactics, his event policy is this.

1. New Year’s big feedback, crazy gift giving.

2. Recharge 5,000 yuan and get free products worth 5,000 yuan. Choose one of 3 gift packages.

3. Recharge 10,000 yuan and receive 10,000 yuan worth of products.

4. Recharge products worth 30,000 yuan and get free products worth 30,000 yuan. Member’s activity planning plan

Member’s activity planning plan in 2021

In order to ensure that the activity is carried out with high quality and high level, it is essential to formulate an activity plan in advance. The activity plan is based on the activity The purpose, requirements, methods, methods, progress, etc. are all laid out in specific, thorough, and highly operable plans. So how should we develop an activity plan? Below is the activity planning plan for members in 2021 that I have compiled. You are welcome to read it. I hope you all like it.

Member’s activity planning plan 1

1. Activity theme

“Celebrating the New Year? Xianmei members are enthusiastically recruiting”

2 , Purpose of the event

1. Develop new members

2. Increase customer flow

3. Increase sales

4. Improve the store Visibility

5. Emphasize the superiority of members and strengthen member awareness

3. Event time and location

1. Time: February 22, 20xx to 20xx March 13, 2020 (20 days)

2. Location ① location ② location ③ location ④ location ⑤

IV. Activity method

1. Member advantages Promote publicity (recruit members, develop new customers)

2. Distribute New Year's profit envelopes (distribute profit, maintain old customers)

3. Consumption in lieu is super affordable (consumption in lieu , promote sales)

4. New Year’s Good Luck Gift Pack (gifts for shopping, establish a good reputation)

5. Very good gifts given on weekends (in the long run, build popularity)

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5. Recruitment targets

1. Employees returning to the factory during the New Year (promotion near the factory)

2. Floating people in business districts (promotion in busy places)

6. Division of labor arrangements for the preparation and implementation of recruitment activities

1. Preparatory stage: February 20 to February 21 (Two days)

Items in place: printed materials (leaflets/posters/banners/membership cards/raffle sheets and customer satisfaction survey forms)

Products in stock (small gifts for members/on-site Distribute small gifts/New Year gift packs/very good gifts on weekends)

Related event supplies (publicity table/member registration book/luck draw box/profit envelope/balloon/related event equipment)

Staff division:

2. Substantive implementation phase: February 22 to March 15

3. Summary, assessment, and evaluation phase March 16 (the event ends The next day after)

7. Promotional details:

1. Banner:

2. SMS platform

3. Customers Satisfaction survey form

4. Activity description

5. Posters/leaflets:

Member’s activity planning plan 2

1 , Activity background

With the help of World Traditional Medicine Day [10/22], the "Health for You and Me, Happiness Together" event was held to promote the brand image of Health Island, recycle member information, and create the "most service" pharmacy in Tongchuan

2. Purpose of the activity

Strengthen the external image of the pharmacy, expand its popularity, and recycle member information

3. Theme of the activity

Healthy You I am accompanied by happiness

IV. Activity time

October 20, xx - October 23, xx

V. Activity methods

Discounts, gifts, and charity sales

VI. Activity content

1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and holders will get a hundred discounts. Customers with business alliance cards can enjoy a 20% discount.

2. If you spend more than 50 yuan, you can get a free Baihui Business Alliance card with your ID card and cashier slip.

7. Promotion of the event

Leaflets, DM sheets, exhibition boards, banners outside the store, and the Internet.

Specific plan: Select the best-selling drugs of this season and promote them on leaflets or DM sheets, and carry out shocking ultra-low price activities. The purpose is to attract customers and make the promotion more detailed and more popular. (Similar to supermarket DM orders)

8. Activity budget

Omitted

9. Activity attention

1. All salespersons and promoters To create a warm and homey atmosphere.

2. Make full use of the media to publicize this matter and strengthen the corporate image and strength.

3. Baihui Business Alliance cards and gifts must be prepared in advance.

Theme slogan:

1. Health for you and me, polite shopping, large-scale preferential activities

2. Free on-site consultation by experts, free testing of instruments

3. Big distribution of member prizes

Contents:

1. All members purchase medicines + 10 yuan to redeem a Baihui Merchant Alliance Card and receive gifts, and redeem points and prizes on site

1). Notify through the brochure and notify one by one by phone. Members of Baihui Business Alliance will receive a free exquisite gift.

2). If the consumption exceeds 50 yuan, you can show your identity. Get a free Baihui Business Alliance card and cashier slip.

2. Free on-site consultation by experts

Free on-site consultation for customers, free medical prescriptions, and free instruments to measure cardiovascular, gastrointestinal tract, diabetes, rheumatism and other diseases. Customers can Enjoy a 10% discount when purchasing medicines with a prescription. Health Island Pharmacy repays customers’ strong support and attention to Health Island Pharmacy with true feelings.

3. Large-scale activities such as gift giving and lottery for drug purchases at the Health Island Pharmacy

During the event, customers who purchase goods over 8 yuan can receive a gift, and the gift will be increased according to the purchase amount. Purchase You can participate in the on-site lottery once with a product worth RMB 58 or more, and the winning rate is 100%. (Buy more, draw more)

10. Preparations before the event

1. Information release

①. Event information release can be done in areas around the pharmacy. Flyer delivery and word-of-mouth publicity were carried out at a high density in every household. The total number of leaflets was 10,000. The focus of delivery was market business areas, vegetable markets, residential portals, entertainment centers for the elderly, etc. Notify every pharmacy member by phone.

②. Promotional advertising information will be released from October 20, XX to October 23, XX.

③. Hang a banner at the entrance of the Health Island Pharmacy, with the theme and slogan of the event, from October 20, XX to October 23, XX

3. On-site Arrangement

A well-arranged event site can make the event proceed in an orderly manner, increase the momentum and atmosphere of the event, and attract more people to participate.

(1) Banner with event theme.

(2) Large display boards and backboards that highlight the theme content of the event.

(3) Hang flags, table signs, large posters, and leaflets.

(4) Information desk, gift (membership prizes) distribution desk, lottery box, etc.

(5) Free clinic testing service desk.

11. Personnel arrangement

(1) Arrange a sufficient number of service personnel and wear work cards to facilitate Identification and guidance services.

(2) There must be personnel on site to maintain order.

(3) On-site free clinic staff and sales staff must have a clear division of labor and cooperate with each other.

12. Key points for on-site execution

1. Personnel and event materials are ready.

2. Propaganda staff will distribute leaflets on site, introduce the content of the event, and guide Customers enter the pharmacy or participate in free clinic activities.

3. Master the rhythm of activities, maintain order on site, and prevent looting and other accidents to avoid negative effects.

4. Gifts should be distributed at the specified time, not too early or too late. Please register member information and sign when distributing.

13. Summary meeting at the end of the activity

1. Analysis report on the success or failure of the activity.

(1) Calculation of cost-to-sales ratio

2) Statistics of the number of customers visiting the store

2. New member registration management, formulation of member preferential policies after events .

3. Collation and implementation of customer opinions. Regarding the membership card activity promotion plan, the purpose of the promotion activity plan: Christmas and New Year's Day are relatively close. In order to seize the holiday sales opportunity, gather popularity, attract customer flow, and create good sales performance, the following series of promotional activities are specially formulated: 1. Store atmosphere Arrangement and publicity: 1. The Christmas atmosphere of each branch will be arranged in a unified manner. The design team of the planning headquarters will make a unified plan based on the actual situation of each branch. It will be arranged with photo advertisements, handmade products and Christmas materials. Each store is required to have a grand layout and highlight the theme. 2. Each store will centrally display and sell the Christmas ornaments purchased by itself. 3. The planning headquarters will coordinate all materials arranged in each branch and apply for purchase in a unified manner. 4. Store employees wear Santa hats, and Christmas trees are placed in the hall to set off the festive atmosphere (completed on December 5).

5. The purchasing department negotiates with suppliers about special offers during the festival and produces newsletters to promote them. 6. Each store makes Christmas hanging flags and hangs them (Quantity: pieces). 7. The store service desk carries out broadcast promotion of event content. 8. Display boards at the entrance of each store will promote the event content. 9. Christmas music will be played at the service desk of each store. (Broadcasting starts on December 5th) 10. The store atmosphere layout of each branch will be completed before November 30th. 11. News DM Poster Promotion Period: Number of Posters: Event Theme: Carnival Christmas, Continuous Gifts Event Time: December 24th and 25th Event Store: Event Content: During the event, everyone who comes to our club will send childhood memories [ 1970s toys], you can get candies or small gifts distributed by Santa Claus; gifts are limited and while supplies last. Note: Each branch will arrange for a male employee with a sense of humor and a friendly and lovely female employee to wear Santa Claus costumes, distribute candies to children at the door and in the store, and take photos with customers who need to take photos. Event theme: Have a happy Christmas, come and take photos. Event time: December 24th and 25th. Event store: Event content: During the event, anyone who saves money in our club at one time can go to "Have a happy Christmas." Take a photo at the event, "Come and take photos beautifully" and make it into car decorations. Each person can only take one photo for a single purchase; what are you waiting for? Act quickly! xx leaves you the most beautiful smile. Activity store: Points exchange activity activity content: During the activity, all customers who hold our club membership card can use the points in the card to exchange for the following products: 1000 points can be exchanged for ******, 500 points can be exchanged for **** * Points redemption can only be redeemed with points within a single membership card. Accumulated points from multiple membership cards cannot be redeemed. The quantity is limited while supplies last! Note: If you do not want to exchange gifts [the gifts are preferably works of art, because works of art have no price, only what you like], you can exchange them into money and deposit them into the card for use as cash. The cash exchange standard is ** yuan for every 10 points. And so on! Stored value cards also count as points. Stored value methods can also be introduced. Event theme: New Year's "Giving Profits" Cash Vouchers Event Time: January 1, 2, 3, 2012 (***3 days) Event Store: Event Content: During the event, anyone who purchases a one-time deposit in our club If you spend ** yuan or more, you will get a ** yuan cash coupon. If you make a one-time purchase of ** yuan, you will get a ** yuan cash coupon.

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