Rice is a primary crop, also known as rice. It is a food made from rice after cleaning, hulling, milling, and finishing of finished products. Rice contains nearly 64% of the nutrients in rice and more than 90% of the nutrients needed by the human body. It is also the main food for people in most parts of China.

Archaeological discoveries in Daoxian County, Hunan Province and Wannian County, Jiangxi Province show that humans began to cultivate and eat rice about 13,000 years ago. Before the Neolithic Age, humans probably chewed the whole rice paddy valley. In the 19th century, the non-roller rice mill was invented, which greatly improved rice milling efficiency. In the mid-20th century, the air-jet rice machine came out and the rice milling effect was greatly improved.

Chinese consumers are moving from the era of daily consumer goods to the era of brand consumption. People are paying more attention to the safety and quality of rice, and the market potential and development space are becoming increasingly obvious.