Most catering enterprises attract customers' attention by updating the store image, which is the premise of realizing store sales. In other words, the first step to attract customers has been put in place. From the point of view of competition, the attraction of its storefront image far exceeds that of the surrounding storefronts.

Service image is the second step to warm customers.

Service image, on the one hand, is reflected in the external performance of employees' image and clothing, on the other hand, it is also reflected in employees' service attitude and service details. The service image directly makes customers feel the service level and standard of a restaurant. When entering the restaurant, let the customers hear the welcome of the staff and see the smiling faces. Welcome, thank you for coming, and other greetings. Please sit down somewhere. Sorry, there are several people. A moment, please. Hello, your meal, please enjoy it.

Paying attention to details is the third step to impress customers.

Details are the killer to impress customers. Especially in catering enterprises, there are too many details to be discovered. In detail, it may not be so distinctive and return to the most traditional restaurant style. Consider details, aim at different customers, realize differentiated detail care, and touch customers as much as possible. For example, can you put a mat in front of the door on rainy days? Rain gear hangers are placed at the entrance; Give appropriate help and greetings ... and so on.

Time efficiency is the fourth step to attract customers.

Time and speed are the foundation of fast food enterprises. Low time efficiency is the fatal internal injury of catering enterprises, especially fast food enterprises. This not only makes anxious customers impatient, but also makes customers fidgety, and it is not impossible to reprimand the service staff in the store. After a long time, many restaurants have disputes. Besides quality assurance, the biggest competition is speed competition. Eating fast will make customers feel the efficiency of the restaurant and have a good impression.

New product recommendation is the fifth step to facilitate customers.

New product recommendation is the best expression of freshness to customers, especially the old customers in the store. This shop is constantly changing new products to increase its turnover. Some new customers sometimes need in-store recommendations. Putting special recommendations in the same eye-catching position as ordinary meals will give customers a sharp contrast. In the case of similar prices, the heart of early adopters will often drive the sales of recommended new products. It is convenient for customers and also increases sales for restaurants.

Standard specification is the sixth step to comfort customers.

The embodiment of norms and standards is the image display of fast food restaurants and the embodiment of normalization. Standards and norms are not only reflected in personnel's dress, language, behavior and professional ability, but also in the layout of tables and chairs, color matching, the use of utensils, the placement of paper towels, toothpicks and condiments, and the standardization of product production.

Product taste is the seventh step to win customers.

The most important key for catering enterprises to win long-term customers is the taste of dishes. In addition to the environment, it is also important that food can catch customers' stomachs. The main consumers are ordinary consumers, so most people come to visit or taste.