Haitian Flavor Industry is a leading company in China's condiment industry. Last year, its revenue hit a record 17 billion yuan, five times that of famous chili sauce brand Laoganma. Haitian's products cover soy sauce, oyster sauce, sauce, vinegar and other major series, with more than 100 varieties. Among them, soy sauce products account for 60% of the revenue, and its production and sales have ranked first in the country for more than 20 years.

Haitian Flavor Industry takes "inheriting delicious food and brewing a happy life" as its mission, and has been committed to using modern technology to inherit and innovate traditional brewing techniques. Haitian Flavor Industry has more than 600,000 square meters of glass drying tanks and large fermentation tanks, which are specially used to brew high-quality soy sauce. Haitian Flavor Industry also has multiple fully automatic packaging production lines and industry-leading nationally recognized laboratories to strictly control quality standards.

The predecessor of Haitian can actually be traced back to Foshan Ancient Sauce Garden, which has a history of 300 years. In the mid-1950s, local soy sauce gardens decided to merge. Among them, the most famous one, Haitian Sauce Garden, was the largest and most influential sauce garden at that time. Later, everyone unanimously decided to name it Haitian Soy Sauce Factory. However, as a traditional processing method, there are thousands of soy sauce factories across the country. Although Haitian is small in scale, its sales scope is limited to the Pearl River Basin.

It wasn’t until the early 1980s that a 26-year-old young man joined, planting the seeds for the coming major changes. This person is Pang Kang, who has been promoted from deputy factory director to general manager step by step. He clearly understood that scale is the key to the development of traditional industries. When they first had some wealth, they began spending tens of millions of dollars to import production lines from abroad. After entering the new century, advanced production equipment was introduced many times and multiple production bases were established. With the overall improvement of people's living standards, people's pursuit of food has changed from "eating full" to "eating well", and condiments play an important role in the diet. As an industry leader, Haitian Flavor Industry's revenue has grown steadily, even exceeding 10 billion yuan.

As we all know, Haitian Flavor Industry is a time-honored Chinese enterprise mainly engaged in brewing soy sauce. Facing the fierce competition in the condiment market, Haitian has begun to develop more to gain a foothold in the condiment market. products to meet the needs of the market. Now, their production base in Foshan is fully entering the era of intelligent production. The 494 processes from raw materials to final sealing and packaging are all completed by robots. Unlike traditional skilled workers who produce soy sauce, they are replaced by technicians who operate or repair robots. It is worth mentioning that the company also has a research team of more than 700 people and has obtained more than 200 valid patents.

Production ensures the supply of products, and channels are the key to achieving sales. According to current data, Haitian adopts a multi-level channel structure of dealers, distributors and terminal outlets. It has more than 330,000 sales outlets across the country, covering supermarkets, farmers' markets and even overseas.

Faced with this era of diversified consumer demands, Haitian Soy Sauce improves product visibility through product segmentation, thereby occupying more market share. Among Haitian soy sauces, many are targeted. For example, Haitian Iron fortified soy sauce is developed for teenagers and children, and Xiaoxiaoyan salt-limited soy sauce is designed to prevent the three highs. The advent of these Haitian soy sauces has greatly increased the market share of Haitian soy sauce. In order to let consumers know the characteristics of Haitian soy sauce, they also cleverly used the hot selling points of these products and increased their publicity efforts.

In recent years, many of the company's products have begun to be sold online on e-commerce platforms and have sponsored many variety shows. In the first quarter of 2019, the company got off to a good start, achieving revenue of 5.49 billion yuan, a year-on-year increase of 16.95%, and the company's market value reached 270 billion yuan. From soy sauce to oyster sauce to seasoning sauce, we strive to make our products the best in the industry every time, and then expand to other products, including vinegar, cooking wine, chicken essence, fermented bean curd, etc. They are ambitious and determined to become the largest condiment company in the world.

Now that China has entered a period of rapid development, any company that does not want to be eliminated by modernization must keep up with the pace. The development of Haitian Flavor Industry has always been very forward-looking, and both product innovation and equipment updates must meet the requirements of the times. Now Haitian is still increasing its efforts to open up the market of young consumers and strive to make the main consumer force in society become loyal consumers of Haitian soy sauce.