1, rent, for entrepreneurs, every penny of investment is crucial, especially the first time to do restaurant franchise chain entrepreneurs, should be a moderate amount of investment, to accumulate experience to facilitate the stop-loss, do not choose the most expensive, only the most suitable.
2., market research, centered on the store, to the surrounding radiation, a certain area covered by the customer situation to understand. How high the population density, the surrounding dining business capacity, customer spending level, customer dining tastes, etc., are to need research content, to confirm whether the franchisee to join the brand project.
3, store situation, mainly to see whether the store area and structure in line with the franchisee to join the project, whether it is convenient for logistics, warehousing, kitchen, reception ordering, customer dining, such as hot pot storage pressure, the need for space. Milk tea class, easy to make, the core production area occupies little space.
4, the surrounding situation, the catering industry is different from other, good dining environment is particularly important, so the franchisee in the location of the time, must avoid air pollution, noise pollution and other locations, around the garbage dump or sewage ditch, or noisy factories, etc., will result in the loss of customers.
5, transportation, more intuitively, is whether the site next to the station, parking lot, etc., aspects of the customer dining, stopping, general transportation hubs and easy access to areas with high traffic flow, are the potential customers of the franchise.
It is recommended that the owner of the franchise, must be more investigation, more comparison, do not blindly choose, I wish the owner early success!