Due to the queue of customers is too much, many people queued up most of the day line may not be able to eat fresh green bean cake. In order to let people do not line up in vain, can taste fresh, He mom had to limit the purchase: a person can only buy a box of mung bean cakes. In addition, Mrs. He often comes out to maintain order: "Everyone, line up this way, turn the corner and line up again, right! Yes! One pot in twenty minutes, so be patient." "Sorry, we only have fifteen boxes of green bean cakes in one pot. This little brother, you'll have to wait for the second pot, so please wait a little longer!" Turning around, He Ma walked back into the store and said to the shopkeepers, "Guys, everyone hurry up and be quick, don't let the customers wait too long." After saying that, He Ma walked out again to pacify the waiting crowd, "Everyone wait patiently again, we will have a new cauldron next month, by then, a large cauldron out of the mung bean cake will be three times as much as a small cauldron now."
Such a hot scene has been continued for more than a month, and the end of the old street peace and a new mung bean cake store. New mung bean cake store also engaged in store promotions, buy a catty to send half a catty, and unlimited purchase. But strangely enough, the new mung bean cake store is not as good as He Mom mung bean cake store business at the beginning, but a little cold. He mom green bean cake store since the purchase of a cauldron, no longer lined up in front of the long line, business is also deteriorating. In order to attract business, He Ma increased the concessions, buy a catty get a catty, and no longer limited to purchase. However, the door is still gradually cold.
On this day, He Ma stood in the empty store, looking at the crowd of people coming and going, the former long queue of the scene is no longer, He Ma can not help but some loss. By chance, a familiar figure walked past in front of the store, and Mrs. He hurried towards her: "Auntie Zhang, what have you been busy with in recent times? Usually you get up early every day to line up to buy my family's mung bean cakes, how come I don't see you coming lately?"
Auntie Zhang took a look at Mrs. He and said meaningfully, "Because I don't have to queue up anymore." Then she left in a hurry. What kind of reason is that? Because there's no need to line up, no one will come to buy the mung bean cakes? He mom couldn't help but shake her head.
Mom He poured out her grievances to her younger brother, He Qiang, and told him all about the doubts and bitterness in her heart. He Qiang is a daily necessities store, because of the deep understanding of business, has opened several branches, business is doing well. After listening to his sister's account, He Qiang rested his cheeks and thought for a moment, then said, "Sister, you shouldn't have bought that cauldron!" "Why? If you don't buy the cauldron, everyone will have to wait in line for half a day, and who will still want to come and buy my family's green bean cakes?"
"Sister, you don't know, people have a fresh mind, you are the first mung bean cake store in the old street, and it's freshly made, and it's hot to eat, so everyone wants to taste it, so they come to buy your mung bean cake. At that time you just opened, there is only a small pot, do the mung bean cake is also limited. Rare things are expensive, and those who have never tasted them want to try them, so they are willing to wait even longer. Queuing up more people, see people think your green bean cake must be delicious, so also willing to spend a longer time to line up. Plus there are a lot of customers, the small pot can't come out in time, so you limit one person can only buy one box, more stimulate everyone's desire to buy. You see, the new mung bean cake store is the second mung bean cake store that doesn't limit purchases, no one goes to line up, and business hasn't been much better."
"But I've bought a big pot now, what can I do?" He Ma asked anxiously.
He Qiang thought about it and said, "Now we are getting ready for summer, the weather is getting hotter and hotter, and eating too much freshly baked green bean cake will make you hot, and even if it is delicious and fresh, you can't eat it every day. I have a method, you can try."
"What method?" He mom asked.
"Sister, you also continue to limit the purchase, one person can only buy a box of mung bean cakes, buy a catty to send one or two, but in addition to send a new product. Monthly single green bean cake with a small glass of lemon juice for sale, double with sour plum juice for sale. Drinks are not sold individually, and only lemonade or lime juice is delivered with the purchase of the store's green bean cakes."
"That's a great idea!" Mom He happily patted He Qiang's shoulder, "or my brother came up with a wonderful way, which also get single and double number restrictions! Lemon juice and sour plum juice aren't too hard to make, sis will go prepare them right now." "But, sis, you can't be sloppy with that drink, you have to do it by heart! Details determine success or failure!" He Qiang smiled and said.
The weather is hot, eat mung bean cake is a little fire, with some cool drinks is not a good way to promote. Sure enough, in accordance with He Qiang's approach, not long after, He mom green bean cake store and revitalization.
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