Many years ago, Gadobao sold beverages and wanted to have a brand that would sell well at first.

So, they rented the trademark "Wanglaoji" from the Guangzhou Pharmaceutical Group

Later, Wanglaoji was sold on fire, and Guangzhou Pharmaceutical Group felt that it was mine, and all of them were mine.

So, GPC took back the brand name "Wanglaoji" and used it for itself.

Then Gadobao had to sell back "Gadobao".

Another argument:

The "name change ad" capitalized on the fact that Gadobao had a relationship with Wanglaoji. The effect of the "name change" is so obvious that it completely removes the confusion and cognitive dissonance in the consumer's mind: how can a red can of herbal tea be Wang Lao Ji on one side and Gadobao on the other? How is Gadobao authentic herbal tea? "The new product is a new type of herbal tea, which can be used for the purpose of drinking.

The new advertisement "still the original formula, still the familiar flavor" strengthens the theme of "name change" and provides core support for Gadobao's "name change". Objectively, the product itself fully supports the obvious fact that the formula has not changed, the red can has not changed, and only the name has changed. "The original formula, the original flavor" is the strategic weakness of Wanglaoji after the return of the Guangzhou Pharmaceuticals, it is Gadobao's strategic strength, Gadobao launched an attack on Wanglaoji at a key point, very powerful.

Why did Wanglaoji change its name to Gadobao? Through the "name change" public relations campaign and "name change" advertisements, Gadobao took over Wang Lao Ji's original brand core assets, including "authentic herbal tea",

Additionally, the new advertisement very clearly adjusts Gadobao from the name of the manufacturer to the brand of the product, not "Gadobao" product, but drink "Gadobao". In fact, the basic unit of business competition is not the enterprise but the brand. Gadobao's new advertisement proves this point very well and reinforces the core demand of its "name change".

The "name change" ad marks a major shift in Gadobao's marketing strategy. The launch of the new advertisement is a strategic turning point in the battle of mind between Gadobao and Wanglaoji; Gadobao began to get rid of Wanglaoji's trademark disputes, and skillfully took over Wanglaoji's brand assets to get a "new life" and embarked on the right road of branding.

Please adopt, thank you~