I. Summary of international cross-border e-commerce platforms
1, Amazon: Amazon is a Fortune 500 company headquartered in Seattle, Washington, USA. Founded in 1995, it has become the world's largest online retailer and the third largest Internet company. Under the company's name, it also includes subsidiaries such as Alexa Internet, a9, lab 126, and Internet Movie Database (IMDB). Amazon and other vendors provide customers with millions of unique new, renovated and second-hand goods, such as books, movies, music and games, digital downloads, electronics and computers, home gardening supplies, toys, baby products, food, clothing, shoes and jewelry, health and personal care products, sports and outdoor products, toys, automobiles and industrial products.
2. eBay：eBay(EBAY (Chinese Electronic Bay, Ebay, Yi Bei) is an online auction and shopping website that manages goods that people all over the world can buy and sell online. 1995 was established in September in San Jose, California, USA. It is a global leader in business and payment industry, providing fair competition and development opportunities for businesses of different sizes.
EBay online trading platform has1.200 million active users worldwide, and more than 400 million products published by individuals or businesses, among which brand-new "one-price" products are the main ones. EBay provides personalized shopping experience and realizes seamless link between consumers and global goods through mobile applications. PayPal has more than 1.32 million active users worldwide, serving all over the world 193 countries and regions, and * * * supports payment transactions in 26 currencies. Through the cross-regional, cross-currency and cross-language payment services provided by PayPal, users can conduct e-commerce on a global scale, and the daily transaction volume reaches 7.6 million.
3. AliExpress: AliExpress is a foreign trade online trading platform that Alibaba helps small and medium-sized enterprises to contact terminal wholesale retailers, sell quickly in small batches and batches, and expand profit margins. At present, AliExpress is mainly based on the Russian market. The conditions for opening a store are simple and easy to operate, and it is suitable for newcomers and self-employed.
4. wish：Wish merchant platform is a mobile trading platform. The main market of the platform is customers in Europe and America. On Wish platform, most of them are women, accounting for about 80%, and the age is between18-30 years old. Therefore, sellers can choose some products needed by women of this age according to the platform customer groups.
5. Dunhuang Network: Dunhuang Network is the world's leading online foreign trade trading platform. Its CEO Wang Shutong is one of the earliest e-commerce actors in China. 1999 participated in the establishment of Joyo.com and became the first CEO, and founded Dunhuang.com in 2004. Dunhuang Network is committed to helping small and medium-sized enterprises in China to enter the global market through the cross-border electronic commerce platform, opening up a brand-new international trade channel and making online transactions simpler, safer and more efficient.
6. Lanting Jishi: Lanting Jishi was established in 2007 and was jointly founded by Guo Quji, Wen Xin, Zhang Liang and Liu Jun. Electronic accessories have become the largest category of Lanting, accounting for 39. 1%, and wedding dresses account for 30.7%, in addition to small accessories, small commodities, home and gardening and other products.
7. DX: The founder of DX, Chen Lingjian, is a Hong Kong citizen. In the early days, he partnered with a Taiwan Province person to open several eBay online stores mainly dealing with game accessories. In early 2007, he withdrew from the eBay platform to become an independent website. Chen Lingjian, a post-80s graduate from an Ivy League school in the United States, has a keen market vision and superior technical ability. The original structure and code of DX website were completed by Chen Lingjian himself. DX has risen rapidly with advanced technical architecture, strong price war ability, ultra-low labor cost and sharp network marketing technology, and its annual sales of 201/kloc-0 is close to 200 million dollars.
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II. Summary of cross-border e-commerce platforms in North America
1、Walmart
There is investment in Chinese mainland, and only enterprises can settle in.
As the largest retailer in the world, Wal-Mart's retail business covers 28 countries around the world, and the layout of e-commerce has always been a strategy of Wal-Mart in the China market. From holding 1 store to launching its own APP, Wal-Mart has always regarded e-commerce as a supplement and extension of physical stores, thus enhancing customers' shopping experience. At present, the "Global E-Purchase" channel on Wal-Mart App provides more than 200 food, health care, personal care and cosmetics, and maternal and child products from the world-renowned places such as the United States, Britain, Japan, South Korea and Australia.
2、Newegg
There is investment in Chinese mainland, and only enterprises can settle in.
Newegg was founded in 200 1 and headquartered in Los Angeles, Southern California, USA. Newegg is the leading online supermarket for computers, consumer electronics and communication products in the United States. Newegg gathers about 4,000 sellers and more than 25 million customers. At first, IT sold consumer electronic products and IT products, but now it has expanded to all categories, with 55,000 varieties. Attracted 18 to 35-year-old wealthy and internet-savvy men. The best-selling categories are automobile supplies, sporting goods and office supplies. It is particularly noteworthy that most consumers are men, but female consumers are also growing rapidly.
3、Bestbuy
Due to the decline of offline business, Bestbuy gradually turned its attention to online, and entered the online market in 20 1 1 year. Its website has gathered more than 100 sellers, with1000 million visits every year. At present, its online cross-border business is mainly in North American countries, including Canada and Mexico. The website always provides services in English, French and Spanish. Different from other e-commerce platforms, only invited sellers can stay in the Bestbuy platform, and products can be sold in Best Buy stores, but their products are limited to consumer electronics.
4、Overstock
Overstock is a well-known online shopping website in the United States. It was founded in 1999 and is headquartered in Salt Lake City, Utah, USA. It distributes all kinds of goods, including brand-name fashion, jewelry, electrical appliances, household department stores and audio-visual products. Its cross-border business covers hundreds of countries and regions in America, Europe, Asia-Pacific, Middle East and Africa, including freight services to China.
5、Staples
Staples (Staples) is the world's leading office supplies company, which was founded in 1986. At present, it has more than 2,000 office supplies supermarkets and warehousing and distribution centers around the world, and its business involves more than 20 countries and regions. With the rapid development of e-commerce, Staples also quickly launched its own online business, mainly through the establishment of sub-stations and localized operations to enter foreign online markets. It came to China in 2004, and later introduced Staples China official website, which mainly deals in tens of thousands of office supplies in ten categories, including paper, consumables, stationery, equipment and daily necessities.
6、Neiman Marcus
Neiman Marcus is a chain of high-end department stores, which mainly deals in luxury goods. It has a history of 100 years. The company is headquartered in Dallas, Texas, and the brands that can enter this department store are the top in all industries. Its online retail business has also flourished in recent years, and its products can be shipped to 100 countries and regions around the world. The company officially launched the online sales website of China in 20 12 12, providing services in both Chinese and English. The products include women's wear, shoes, handbags, accessories, men's clothing, children's products, home and so on.
7、J.C.Penny
J.C.Penny is also a typical example of going from offline to online. The company was founded in 1902. So far, it has more than 1200 large clothing stores in the United States. It is one of the largest chain department stores, catalog mail-order and e-commerce retailers in the United States, mainly selling men's wear, women's wear, children's wear, jewelry, shoes and accessories. All businesses are fully supported by its own distribution network, which is one of the most integrated clothing distribution networks in the United States. Its cross-border business covers nearly 50 countries in America, Europe, Asia-Pacific, Middle East and Africa, and it also provides direct shipping service to China.
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III. Summary of cross-border e-commerce platforms in South America
1、Mercadolibre
1999 MercadoLibre was founded in Argentina, and now it has become a necessary platform for Latin American online shopping. At first, MercadoLibre imitated the eBay auction model, but with the development, its model became more and more similar to Amazon. MercadoLibre now has a greater influence on the Latin American market than Amazon.
EBay is now cooperating with MercadoLibre (MELI), the largest e-commerce platform in South America, to provide sellers with new sales channels in Latin America. MELI now has/kloc-0.60 billion users, covering South America/kloc-0.8 countries including Brazil, Mexico, Chile, Colombia, Argentina and so on.
2. MercadoLivre (Mercado Network)
The largest C2C platform in Brazil is equivalent to Taobao in China. Making good use of this platform is conducive to understanding all kinds of market information in Brazil, such as price index, consumption trend and payment habit. Gathered more than 52,000 sellers and 50.2 million registered users. The number of visitors ranks among the TOP50 in the world. It covers 13 countries and regions (Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Dominica, Paraguay, Venezuela and Portugal).
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IV. Summary of cross-border e-commerce platforms in Southeast Asia
1、Lazada
There is investment in Chinese mainland, and only enterprises can settle in.
It is known as the largest online shopping mall in Southeast Asia. It is a company founded by Rocket Internet to build "Amazon in Southeast Asia". Ali 10 billion US dollars invested in holding. Sales of electronic products, clothes, appliances, books, cosmetics, etc., the market covers Indonesia, Malaysia, the Philippines, Thailand and Vietnam. The company provides free delivery, free exchange within 14 days and flexible payment methods. The growth rate of Internet penetration in Singapore, Malaysia and Vietnam has exceeded the world average.
2、Shopee
There is investment in Chinese mainland, and only enterprises can settle in.
Shopee was officially launched in June, 20 15, and it is the leading mobile e-commerce platform in Southeast Asia+Taiwan Province. Its target market (Singapore, Indonesia, Philippines, Thailand, Vietnam, Malaysia and Taiwan Province) has nearly 600 million people, and it has maintained rapid development since its launch, especially in Taiwan Province, where it has been ranked as the first mobile shopping App (called "shrimp skin auction" in Taiwan Province). At present, the annualized GMV has exceeded $2.5 billion, with over 30 million download users.
3、Zalora
Zalora focuses on fashion e-commerce and provides fashion and footwear products. It is a subsidiary of global fashion group GFG. At present, there are about 900,000 independent visitors and 900,000 page views per month. Zalora is one of the fastest growing e-commerce companies in Southeast Asia, with an accumulated investment of about 2. 1 billion USD. We have business in Indonesia, Malaysia, Brunei, Philippines, Thailand, Vietnam, China, Hongkong and Taiwan Province, China. ZALORA sells international brands, and local brands will also be sold on all regional websites. At present, the total number of employees is about 1000.
4、Luxola
Luxola focuses on skin care products and cosmetics brands. The website currently sells about 4,000 products from 250 brands. Among them, 65 brands are exclusively sold online by Luxola in the Southeast Asian market. At present, there are about 540,000 independent visitors per month, and the monthly page views reach/kloc-0.08 million. Since its establishment, it has received four rounds of financing with a total amount of15.6 million USD. 20/kloc-in July of 0/5, it was acquired by the French luxury goods group LVMH. At present, the countries and regions served by this website include Australia, Brunei, Hong Kong, India, Malaysia, New Zealand, Philippines, United Arab Emirates and Singapore 1 1 market.
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