The traditional Christmas Eve is the day to decorate the Christmas tree. Now Christmas means not only night, but all day, but the festive atmosphere can be easily mobilized at night. The following is my carefully recommended Christmas Eve planning scheme for reference only. Welcome to read!

Christmas eve planning scheme (selected articles 1) 1. Marketing content

A few days before Christmas Eve, we launched Apple Marketing in Sias West Campus to drive Sias students to spend Christmas Eve. At the same time, you can also take advantage of good opportunities to sell your own apples very well, and the sales targets are all students of Sias.

Two. Product introduction

Our apple variety is Red Fuji, which is a well-known fruit in China because of its enlarged fruit, bright color and delicious juice. It is not only huge, but also has high nutritional value, and is often regarded as a good gift for guests. This article comes from data management download. Choosing Red Fuji Apple as the sales product on Christmas Eve is not only a common variety on campus, but also a bright color, which represents the meaning of bringing peace, smoothness, happiness and peace to oneself in the coming year.

Three. Opportunity analysis

1, advantages:

1), as a student, I have a deep understanding of my own campus and school system, and know which direction and area are crowded, which is suitable for setting up safe fruit stalls. Knowing that there are few people in that area, the sales effect of setting up a safe fruit stall will not be good.

2), personal connections are also very advantageous, and students and friends will visit their own booths. As sellers of the same age, they have a deep understanding of consumers' psychological needs and preferences, so they can set appropriate product schemes and different distribution channels, and have their own advantages in product promotion.

2. Opportunities:

1), on Christmas Eve, there are more participants who set up stalls to sell safe fruits, which makes it possible for everyone to unite and purchase and transport centrally, and the cost of centralized procurement will be correspondingly less.

2) For the formation of our own team, we fully consider the limitation of study time, so choosing players with relatively sufficient time can well avoid the time limitation and avoid the situation that no one is present to sell.

3) We chose to sell as an agent, which avoided the hard shortcoming of our lack of funds, and we only need to pay a small deposit to get the products we sell.

Four. marketing strategy objectives

During the Christmas Eve, we will sell the superior varieties of safe fruits in various forms, and strive to account for more than 20% of the total market share of safe fruits on campus. In market segmentation, according to students' grades, gender, values and emotional demands, different marketing schemes and marketing schemes are set up respectively. There are three grades in the price of the sales of Ping An Fruit (8 yuan, 6 yuan and 5 yuan). Under the superior overall market segmentation, product price setting and product promotion form, coupled with the overall planning of innovative sales channels, we will strive to achieve more than 20% market share of Ping 'an fruit.

Fourth, 4P strategy.

Product mix: The product mix adopts "3+ 1" mode. "3" is a high, medium and low-grade product, and "1" is a special product. Our core products are mid-to high-end products, and the high-end products are mainly safe fruits packed in paper, and the price is set in 8 yuan. High-end products are mainly packaged in exquisite gift boxes, with exquisite message cards, which can be packaged for free. In addition, the top grade Ping An Fruit is accompanied by a series of current online expressions such as "I love you, life is safe", "wife or husband loves you" and "best friend, little partner". The order volume of high-grade products accounts for 50% of the total order volume and is the main sales force. Mid-range products are mainly packaged or unpacked safe fruits. Due to the saving of packaging materials and the time required for packaging, the prices of such products are set at a lower level, basically each one is in 6 yuan. Orders for mid-range products account for 20% of the total orders. Low-grade products are mainly "naked fruits", which are slightly lower in color, volume and taste than mid-grade products and have no packaging. The price of this kind of products is safe within 4 yuan, and the order quantity of this grade is 20% of the total order quantity. Secondly, our characteristic product, the so-called "1", is composed of high-grade naked fruits and several different small fruits. Let customers choose their own packaging, and the style depends on each customer. This product is a feature and an innovation of this sale. As a trial product, its order quantity accounts for 10% of the total order quantity. Price setting: 18 yuan to 15 yuan are all floating prices, and the price is set at 150% to 200% of the total cost of naked fruits and packaging materials.

In addition, considering that the sales volume of Ping 'an fruit will change greatly with the holiday cycle, we can set the corresponding change price according to the cycle to ensure the stability of sales volume. The specific settings are: 30% off for all levels of safe fruits booked before 65438+February 2 1, 20% off for all levels of safe fruits booked before 65438+February 22, and 10% off for all levels of safe fruits booked before 65438+February 24. On February 24, 65438, all kinds of safe fruits were sold at full price, and after February 24, 65438, the safe fruits were on sale, and the price could be controlled at 120% to 150% of the total cost price.

2. Distribution strategy: door-to-door: mainly suitable for serving customers who book in advance. Customers who choose to book before 24 days should leave specific information at the time of booking, and deliver them to your door in a centralized manner according to the agreed date.

On-site sales of booths: In the days around the 24th, several sales booths will be set up in places where the school crowd is relatively concentrated. Use appropriate promotion methods to attract customers to the booth to buy directly. This is the most important sales channel, which requires a lot of energy.

Door-to-door sales: the mobile sales model can arrange several members to bring an appropriate number of safe fruits to students for centralized sales. The choice of venue mainly considers the flow of people, such as canteen, classroom or student dormitory.

Verb (abbreviation of verb) promotion plan

Different promotion methods can be set according to different distribution channels, and the specific arrangements are as follows:

Door-to-door distribution channel promotion: Because it mainly depends on the predetermined mode, it requires high information communication, so it chooses to distribute publicity pages and place advertisements. Distribute a large number of publicity pages to customers in advance, and post large posters on the school's advertising column to explain the specific pricing concessions to customers. The number of publicity pages and posters should be enough to ensure that properly listed students know the promotion plan of our products.

On-site stall sales: On-site stall sales directly face customers coming and going. How to attract customers needs good promotion methods. Mainly in the mode of personnel promotion, all kinds of safe fruits are displayed in front of the booth, all kinds of apples are displayed to customers, and the varieties of products and the specific meaning of each product are explained to customers. Customers who buy more than a certain amount can participate in the lucky draw or give away some coupons to encourage more customers to buy more.

Door-to-door sales promotion: because it is in a place where people are concentrated, we mainly rely on preferential schemes to achieve the purpose of sales promotion. For example, if you buy a certain quantity at a time, you can give different degrees of discount, or you can let customers taste samples of safe fruits for free, or give away appropriate safe fruits for free.

Action plan of intransitive verbs

1), procurement and product preparation plan: Buy Ping An Fruit one week in advance. You can choose large shopping malls in the area to buy high-grade safe fruits and special safe fruits. The cost is generally 4 yuan a catty, big and red, and there are some auspicious words on the fruit, such as "peace", "happiness" and "like you". You can buy middle and low-grade safe fruits in the farmer's wholesale market in the suburbs, where the quality of apples is also very good, but there is a lack of auspicious words like those on high-grade fruits. As for packaging materials, they can be purchased in the material packaging market, and high-grade and distinctive safe fruits can be packaged in exquisite cartons.

Seven. sales planning

Door-to-door delivery: From the date of ordering, the publicity page must include the types and prices of safe fruits. The most important thing is to show all kinds of preferential schemes we set for ordering in advance, and make a good record of customers' purchases during this period, and determine the date and specific scheme of home delivery.

On-site stall sales: February 22, 65438 to February 25, 12, stall time. There are two main aspects to setting up a stall two days in advance. On the one hand, it can expand the sales of products and ensure that the ordered goods can be sold as soon as possible. On the other hand, setting up a booth itself is a good form of advertising, which can let customers know when and where there is a booth and what types of safe fruits are provided on the booth. In this way, even if some customers don't buy before 24th, they can think of our booth first when they need to buy on 24th.

Door-to-door sales promotion: it can be implemented after centralized packaging of safe fruits. First, you can bring a small amount of safe fruit to every dormitory to sell door to door. You know, the purpose of our sales promotion is not only to let him buy the safe fruit in our hands, but also to let them help us sell it. This article comes from data management download. Therefore, while promoting sales, we should grasp the customer's psychology, spread our promotion plan in time, and collect the customer's purchase intention, so as to make a timely response to the promotion and price adjustment in the next few days. ? Online sales promotion: We mainly use QQ to make a sale. For example, when distributing the publicity page before 2 1, you can attach our QQ number to the publicity page and join our "Christmas Eve Action" discussion group. This group can place orders, exchange Christmas Eve topics, deliver delivery information and send "safe fruit" service for free.

Eight. Marketing experience

Through this promotion, we can better combine the knowledge in books with practice, and theoretical knowledge has been well applied in practice. At the same time, I realize that economic activities are not as simple as we thought, and more knowledge and theory are needed to complete them. This promotion activity is not only a practical activity, but also a valuable lesson for us to integrate into the society, exercise our ability and enhance the communication between our classmates. More importantly, we have taken the first step of promotion. Of course, there are also many problems in the sales practice of this kind of promotion, such as insufficient communication with customers, insufficient analysis of market conditions and timidity of first-hand experience. I hope I can learn from my mistakes in the future. Overcoming these problems will continue to maintain its own advantages and strive to do better and more perfect.

Team members: 10 boys (all boys in the planned class) and 5 girls. Three people form a marketing team and * * * is divided into five marketing teams.

X. budget

Main product cost:

High-grade apple 3 yuan ∕ __ 100=300 RMB.

Special combination of safe fruits: 5 yuan __20= 100 RMB.

3 yuan ∕kg__25kg=75 RMB middle and low grade safe fruit.

Xuanchuan page? 0. 1__300=30 yuan RMB.

Gross profit estimate: high-end category: 8__ 100=800? Renminbi (RMB)

Special color category: 10__20=200? Renminbi (RMB)

Middle and low grade: 18__25kg=450 RMB.

Estimated net profit: (800+200+450)-(300+100+75)-30 = 975 RMB.

Note: For the possibility of operation, some prices are just the initial fixed prices and floating prices, which will be adjusted accordingly with the sales situation in the market, so the profit estimation is only a temporary budget, not as actual income, for reference only.

Christmas eve planning scheme (excerpt 2) 1. Party style:

Fashion, positive atmosphere, elegant style

Second, the stage background color positioning:

As a group meeting of enterprises, it coincides with the arrival of Christmas and New Year's Day, and the background color at this stage is mainly warm; Make full use of the modern technical functions such as the lighting at the party site to show the corporate philosophy of _ _ Group: endless life.

Third, the stage design:

The stage will be designed as an open scene, combining various stage elements such as light chasing and electric control lights to add luster to the party.

Fourth, the host of the party:

There will be two hosts, a man and a woman.

Verb (abbreviation for verb) The form of evening program:

The party will be dominated by singing and dancing, showing the development course of the _ _ Group and the mental outlook of its employees through different performance forms.

Sixth, the party process:

First, the opening dance: "Happy"

Second, the host came to power:

Distinguished guests.

_ _ Group's (female) colleagues

Good evening, everyone!

(Male) The enthusiastic dance moved everyone of us.

(Female) The new year is coming to us with cheerful steps.

(Male) With the passage of time, we _ _ people have struggled in the wind and rain for many years.

(Woman) With the moonlight, we _ _ will meet Santa Claus again.

(M) "Harmonious Spring" celebrates the Christmas welcome party of _ _ Group.

(Together) Start now.

(Male) Please sing a song first.

Program 1: Female songs

(Male) (Female singer finishes singing, male host) Can we rap? The new year is a new atmosphere, and the female singer's singing is so beautiful, so please ask her to play the second song for everyone.

Program 2: Female songs

(Female) The red sun rises and the red sun passes. In the days of deepening reform and opening up, _ _ people have been adhering to: actively exploring pragmatic management, building a business with integrity, and casting brilliant enterprise spirit, and have made remarkable achievements. _ _ people have won the market and the respect of customers with their pragmatic, enterprising, honest and efficient business philosophy. Please enjoy the following guitar performance.

Program 3: guitar playing and singing,

(Male) What beautiful music and magnetic singing show the tenacity and self-improvement of _ _ people. (Female) The society is progressing, the economy is developing, and people are always at the forefront of manufacturing.

(Male) Come on, all _ _ people, are you ready? Let's enter the exciting lottery session together, please welcome the lucky draw guests.

Program 4: the first lottery

(Male) Look, all our award-winning friends are laughing happily.

(Female) You see, the friends in the audience are not only not happy for the winners, but their faces are full of happiness. (Male) The traffic lights made by _ _ people guard the safety of life for everyone.

The flashing traffic lights remind people of the importance of life.

(Male) There is another kind that can surprise people in an instant.

I know what you are talking about. Please enjoy the new faces brought by the famous national face-changing actors /OFF.

Welcome everyone.

Program 5: Sichuan Opera Changing Face

With the road, people have embarked on the broad road to prosperity.

With lights, people can go home safely.

(Male) No matter the highway or the narrow path, as long as there are lights, people can feel warm. (Female) As long as there is a lamp, the ocean and the road will guide people to find the other side of happiness.

(Male) Please enjoy the songs "The Way" and "Na Pianhai" brought by.

Program 6: Female song "Heaven" and "Na Pianhai"

The year of (female) is a wonderful year, and the year of (male), the world-famous Olympic Games held in China, is an unforgettable year. This year's Wenchuan earthquake shook China and shocked the world.

When the earthquake came, _ _ people took action at the first time and actively donated money and materials to the villagers in the disaster area.

(Male) When the earthquake came, _ _ people risked their lives to give love to the disaster area.

(Female) The touching events of those days are vivid in my mind.

(M) Next, please enjoy the dance "Grateful Heart".

Program 7: Dance "Grateful Heart"

Thanks to the dancers for their wonderful performances.

(Female) Let's enter the second lottery time.

Program 8: The Second Lucky Draw

(Male) Everyone uses his youth and his struggle as a contributor.

(Female) Everyone's relatives are silently giving.

(Male) Development is inseparable from everyone's efforts.

Progress needs more efforts and persistence.

(Male) Is it a rugged mountain road or a vast land?

(Female) _ _ Everyone will draw a new blueprint with their own strength.

(Male) Please enjoy the girls' solo "Eighteen Bends in Mountain Road" and "Ode to Sister-in-law".

Program 9: Female songs "Eighteen Bends in Mountain Road" and "Ode to Sister-in-law"

(Male) Delicate feelings are expressed in singing.

(Female) Tough quality, expressed by singing.

(Male) _ _ The ninth year of human development.

Woman: Next, please enjoy the boy solo "Borrow from Heaven for another 500 years" and "Rolling the Yangtze River East". Program 10: Male song "Borrow from Heaven for another 500 years" and "Rolling the Yangtze River to the East"

(Male) How many friends still want to win the prize? Tell me loudly!

W: Ok, let's enter the third lottery session of this party.

Program 1 1: the third lucky draw

Male is a harmonious garden and an inseparable part of the Chinese nation. (Female) Please enjoy the chorus of boys and girls.

Program 12: Boys and Girls Chorus

(m) The joy tonight brings us hope for the whole year.

(Female) The joy of tonight brings us a year's struggle.

None of us is destined to sleep tonight.

Tonight, we are going to make a toast.

(Man) Tonight is a night of peace, and tonight is a night of happiness.

(Female) Let's sing ode to joy and usher in a better tomorrow.

Program 13: Christmas song "Ode to Joy" or "Merry Christmas"

(m) The bell of the New Year is about to ring. I wish our motherland stronger and more prosperous, and our motherland more lush.

(Female) I wish all of us _ _ a smooth new year's work and a happy family!

Let's walk hand in hand and usher in a harmonious spring together!

Dear friends, this is the end of Sheng Mao Group's 20__ "Harmonious Spring" party.

(female) I wish you all a happy New Year and all the best!

Good night, everyone

Christmas Eve Planning Scheme (Selected 3) One of the activity schemes: Christmas Eve Party.

Activity time: 65438+20: 00 on the evening of February 24th.

Venue: _ _ Bar Park

Specific activity plan: Each contestant will prepare a Christmas present in advance, and then write down the program you want the recipient to perform on a piece of paper, put it together with the gift, and then package it. After the contestants arrive at the event site, they give the gifts to the event host, who puts them together and puts a number on each gift. At the same time, they will prepare lottery tickets with the same number.

All the players are here. After the activity begins, everyone draws lots first. After the lucky draw, the first player will receive the first gift, open the gift on the spot and perform the program according to the remarks in the gift. After that, it is carried out in numerical order, and all participants have equal opportunities and are fair and reasonable.

Those who refuse to carry out the procedure as required will be punished.

Precautions for activities:

1. Don't sign the note in the gift.

2, the requirements of the performance program, as far as possible creative, but also within the scope of the average person can bear, put an end to the requirements of hurting self-esteem.

3. Snacks and drinks in the activity are all purchased centrally.

Warmly welcome friends and relatives to participate in the activities.

The second activity plan: Christmas Eve "masked ball"

Number of participants: about 30 people.

Time: 65438+8: 00 pm on February 24th.

Activity content: _ _ bar activity was arranged that night, a mask was given to each participant, and a masked ball was held.

1, entrance: distribute masks and half a poker.

2, infield: masked ball, interspersed with small games. Two people who can put together a whole piece of poker in their hands become temporary stalls that night to complete the game (couples singing, proposing marriage on the spot, drinking beer competitions, etc.). ).

Make a wish at midnight and take off your mask.

Estimated cost: it depends on the number of people (about RMB 0/00 per person/kloc).

The third activity plan: play games on Christmas Eve, make a wish in church, and sing in KTV without getting drunk.

Venue: _ _ Game Square, _ _ Church, KTV private room.

Suggested quantity: 10 or so.

Time: 65438+7 pm on February 24th.

Activity content: After the gathering, play games in the game square, pray near 12 church, and then sing in KTV. Estimated cost: per capita 100 yuan.

Note: Programmes for minorities.

The fourth activity plan: Christmas Eve hot spring tour+bright fireworks.

Suggested number: about 20 people.

Time: 65438+8: 00 pm on February 24th.

Activities: Meet at the designated place, buy tickets to soak in hot springs, and set off fireworks at midnight. (Voluntary choice of accommodation or return)

Estimated cost: car fuel+hot spring tickets+accommodation (optional)

Note: there are self-driving peers.

Christmas Eve Planning Scheme (Part IV) I. Name of the event

Ping an ping an

Second, the background of the incident

Christmas Eve is coming, and all the students want to send their best wishes to the people they care about. In addition, on this special day, the campus also needs a festive atmosphere.

Third, the purpose and significance of the activity

The purpose of this activity is to send blessings to people who care, express their silent concern for each other, and provide a platform for everyone to buy assured fruits. For the organizers, this is also an opportunity to exercise everyone's sales ability.

Four. activity

1. Activity time:

20__ 65438+February 23rd and 24th.

2. Campaign slogan:

Busy college life, is there anyone you care about that you have neglected? Christmas Eve is coming, do you want to send blessings to TA in your heart? Ping An Fruit will accompany TA through this warm Christmas Eve with your blessing.

3. Activity target: all students in our school.

4. Activity description:

Organizers will purchase apples and packaging, and set up booths on campus to sell apples. Apples are divided into _ apples, apples packed in wrapping paper, apples packed in packing boxes and apples packed in patterns, with different prices. Students can send it by themselves or by the organizers. Students who need to send it should register well so that Apple can distribute it accurately. At about 5 pm on the 24th, the organizers began to sort out the apples that needed to be delivered and delivered them on their behalf.

5. Staff arrangement:

On the morning, noon and afternoon of 23rd, and on the morning, noon and afternoon of 24th, * * * is divided into six stages, and four to five people are responsible for sales in each stage. At five o'clock in the afternoon on the 24th, all the members who had no classes went to the arranged classroom to sort out apples and distribute them.

6. Aftercare:

Some apples may not be delivered for various reasons. If there is a buyer, the organizer is responsible for negotiating with the buyer to solve this problem.

Verb (abbreviation of verb) activity resources

Apples, wrapping paper, packaging box, post-it notes, etc.

Activity form of intransitive verbs

Christmas Eve Planning Scheme (Selected Part 5) Activity Purpose:

1. Strengthening the image publicity of the project is conducive to the formation of good word-of-mouth communication in the local area;

2. Continue the influence of the project brand;

3. Promote communication with the owners and show the sincerity of the developers;

4. Make use of the affection between neighbors to win more customers' sense of belonging.

Theme: Join hands with good neighbors to spend Christmas Eve!

Activity time: 20__ _ _ year 65438+February 24th (Sunday)

Venue: _ _ Hotel

Invitation to the event: the owner who has purchased the house+prospective customers+some local media.

Activity form: buffet+interactive game+performance.

Activity content:

1) Joint signature of the owner

2) Publicly acknowledge the support of the owner.

3) Special guest performance

4) Catering and communication

Activity flow:

Send an invitation with the number and the owner's name in advance (the business card is large enough, and the name and number should be filled in by the sales manager). This invitation card is used as an identification mark and also as a lottery voucher for the owner.

09: 00-09: 30 Owner's joint signature (guests enter the venue after leaving their names on the signature board).

Considering the participation of the event and the characteristics of the project itself, the signature of the guests will be in the form of a signature board with a Christmas tree as the background; At the same time, we can take photos of the signing guests in front of the signing board, which will not only increase the importance of the reception, but also highlight the strong atmosphere of Christmas. This signature board can be framed and placed in the sales center as a souvenir after the event. At the same time, the owner should put the invitation card into the lottery box.

Seating arrangement: count the number of people present in advance, including the specific number of each family member, and then arrange the owners of the same building or unit into the same circle according to the number of people. There were only seats at the scene, and no tables were arranged. Every 65,438+00 seats form a circle. The specific arrangements are as follows:

Hosting platform

owner

09: 30- 10: 00 developer speech &; The owner's representative spoke.

The developer arranges relevant leaders to speak, and the content is determined by the developer; Another owner was invited to speak at the reception on behalf of the guests.

While enhancing mutual understanding, it highlights the respect of developers for owners; The owner's representative and his speech will be arranged by us. The owner's speech will focus on the theme of this activity: Neighborhood Festival, mainly focusing on neighborhood feelings, so as to arouse the emotions of the owners present.

10: 00-11:15 interactive game session (divided into three parts)

The first half (20 minutes) is an interactive prize-winning game question and answer focusing on promoting the characteristics of this project.

First, the host will spend 5-8 minutes to introduce the characteristics of the project, and then start an interactive question and answer game.

Distribute the corresponding publicity materials before the guests enter the venue. The problems involved in the interactive game can basically be found in the materials, which is not only conducive to the interaction between the guests and the developers, but also further promotes the project, so that the guests can master more project information while playing the game. The questions asked in this session are designed by us.

In line with the theme of Neighborhood Festival, it is suggested to adopt the form of building or unit pk to enhance the feelings between neighbors and insert property consultants to drive the overall atmosphere.

Middle part (40 minutes)

Customer interactive games, you can contact your customers in advance through property consultants, and the performances are various. Each property consultant should prepare at least one program, interspersed with short stories between property consultants and owners, taking an emotional route with background music; You can also insert some interactive games and arrange programs according to the situation.

Second half (15 minutes)

Neighbor, I want to tell you ...

Because of the interaction of some links and the mutual conversation under the stage, neighbors should understand each other, so this link is that all neighbors stand up and form a circle arm in arm, and the background music plays "Love each other", and the host reads out the words written by neighbors in advance on the card. ...

(Game gift suggestion: The set game session gift can be a small souvenir or something printed with words, which must be small enough to be hung on the Christmas tree. )

11:15-11:30 Dining time &; Thanks to the owner for the lucky draw.

During the buffet time, the owner is invited to the designated restaurant for buffet lunch, and further communication can be made. When eating, there will be a lottery.

Award setting:

First prize: 1 prize: a microwave oven.

Second prize: 2 prizes: an induction cooker.

Third prize: 3 prizes: a set of knives.

Note: The setting and quota of the above awards are finally determined by the developer according to the activity budget, and we only provide reference opinions.

Preparation of active materials:

Number of stage background boards: 1 (designed by advertising company)

Number of publicity banners: 1 (designed by advertising companies or provided by hotels)

Number of owner's signature boards: 1 (designed by advertising company)

Promotional materials+number of packages to be counted (by number of people)

Number of welcome signs: 1 (designed by advertising companies or provided by hotels)

Some audio equipment (provided by the hotel)

Staff talking to Mike (provided by the hotel)

Number of seats (provided by the hotel)

Concern: 1. Prepare flowers. In order to save costs, you can prepare a single bouquet and present flowers when the host performs;

2. The programming should be innovative, interactive and participatory;

3. Considering that there will be children at the scene, try to say hello in advance, take good care of the children and prepare a pack of candy for the children in advance;

4. Be sure to highlight the theme of this activity: Neighborhood Day and Christmas, a family, a Christmas gift. It is suggested that a Christmas tree be prepared at the scene, and small gifts be hung on the Christmas tree, and then the owners who win the prize in the interactive game can collect the gifts from the tree themselves;

The atmosphere of the activity is very important. We must fully mobilize the atmosphere of the scene, which requires the real estate consultant and the on-site host to do enough work.