Master Kong is headquartered in Tianjin Economic and Technological Development Zone, mainly engaged in the production and operation of instant noodles, drinks, cakes and related supporting industries. Master Kong began to develop and produce the first packet of instant noodles from 1992, and quickly grew into the largest instant noodle production and sales enterprise in China and even the world.

Since 1995, the product range has been expanded to cakes and drinks, and production bases have been set up in more than 40 cities across the country. In 2009, the total turnover of the Group increased by 65,438+08.94% year-on-year to US$ 50,865,438+0 billion.

Extended data:

Wei Yingzhou was born in Changhua, Taiwan Province on 1954. His father, Wei Dehe, is a businessman and runs an oil processing plant. After the death of Wei Dehe, the original factory was taken over by the four Wei brothers, who were later called "the four Wei brothers". They are all heroes behind Master Kong, among whom Wei Yingzhou is the boss.

Later, taking advantage of the spring breeze of China's reform and opening up, Wei Yingzhou brought NT$1.500 million to invest and set up a factory in China. "Top-quality sesame oil" and "Kanglai omelet" are both products created by Wei Yingzhou.

However, due to the low level of economic development in mainland China and the limited consumption level of the people, Wei Yingzhou's investment suffered losses. However, Wei Yingzhou took a fancy to Chinese mainland's vast consumer market and decided to continue investing, which led to the later Master Kong.

Wei Yingzhou set up a factory in Tianjin to produce instant noodles of Master Kong, mainly aimed at the mainland market. Wei Yingzhou knew that the consumption level in Chinese mainland was limited at that time, and combined with the previous lessons, so he adjusted his strategy and controlled the cost. The instant noodles he finally made were 1.98 yuan.

According to the taste characteristics of China people, Master Kong instant noodles produced in Wei Yingzhou are delicious and deeply favored by consumers. Because of the advantages of price and taste, and aimed at the market, Master Kong instant noodles stood out in the market and quickly started the brand.

Baidu Encyclopedia-Master Kong