1, Daoxiang Village, located on the east side of Guanqian Street, was founded in the 37th year of Qingganlong (A.D. 1772). It was named after Daoxiang Village in Daguanyuan in Cao Xueqin's masterpiece A Dream of Red Mansions. It is the most famous specialty store (factory) with a long history of producing and distributing Soviet-style cakes, and it is also the most representative comprehensive inheritance and development of Soviet-style cake shops.
2. History of Daoxiang Village 2 1984 After Daoxiang Village resumed business, it won the praise of consumers with its unique high-quality products under the painstaking efforts of the older generation of industrialists and businessmen headed by Liu Zhenying. In the past, the management mode of "store before store" and "store after store" and high-quality service won the market, and the production and operation developed rapidly, achieving remarkable social and economic benefits.
3. Development Course of Daoxiang Village 3 Today, Daoxiang Village has developed into a scale of 22 direct stores and 24 franchisees, with a food distribution center, a central factory of 67,000 square meters and a raw material processing base of 40,000 square meters, producing more than 400 varieties of Chinese and western cakes, cooked food, quick-frozen food and snack food 12 series, with an annual sales income of 700 million yuan.