First of all, the quality of products is very important. Opening the market to win the favor of consumers mainly depends on the quality of products, as well as the richness of varieties and the development and updating of new products. The ingredients used must be fresh and healthy, and the products are novel and inexpensive. Only in this way will there be repeat customers, the reputation of customers and the brand awareness will continue to rise. However, just eating delicious food doesn't mean that business can be done well. How to develop sustainably and be close to consumers and get market recognition is the most important thing. Therefore, it is also very important for the local marketing promotion, management and perfect service processes and standards of the store. It is also crucial to choose a good brand as the backing, at least to avoid many detours and more losses, but even the best brand must rely on its own management. I suggest you consider your own situation first before planning to invest in the cake shop.