Arctic Ocean soda is one of the few old brands in old Beijing. Nowadays, most Beijingers over 30 and 40 are familiar with and remember this brand of soda.

Arctic Ocean soda has a strong orange flavor, which is pure natural without any additives. The glass bottle with beautiful design contains orange soda with attractive color. The trademark is a white polar bear standing in front of the snow-capped mountain with its head held high. Arctic Ocean soda is deeply loved by consumers and occupies a huge share of the beverage sales market.

The manufacturer of Arctic Ocean soda was formerly Beiping Ice-making Factory, which was built in 1936. 1950 changed its name to Beijing Food Factory, and officially registered the trademark of "Arctic Ocean" and the trademark pattern of Snow Mountain White Bear.

Since then, the Arctic Ocean soda has formed an indissoluble bond with Beijingers.

2.

After China implemented the reform and opening-up policy, Beijing Food Factory was restructured to establish Beijing Arctic Ocean Food Company, and then entered a glorious period of history.

1994, with the tide of attracting foreign investment, Arctic Ocean Food Company cooperated with foreign investors to set up four joint ventures, and "Arctic Ocean" soda was distributed to one of them, Pepsi-Arctic Ocean Beverage Co., Ltd. for production.

At that time, the domestic beverage market stood out from all walks of life, and various brands of beverages were clamoring for you to come on stage, and the competition was fierce. For a time, foreign colas accounted for most of the beverage market.

In the competition, all the companies including Pepsi-Arctic Ocean closed down soon, leaving only Beijing Pepsi-Cola Beverage Co., Ltd. to continue to operate and produce bottled purified water of "Arctic Ocean" brand.

Since then, the "Arctic Ocean" soda has gradually disappeared in the eyes of consumers.

3.

A few years ago, the "Arctic Ocean" soda reappeared in front of consumers.

An insider disclosed privately that in order to enter and monopolize China's beverage market, well-known foreign beverage brands suppressed domestic beverage brands through joint ventures and acquisitions.

They took advantage of China's eagerness to introduce foreign capital and actively set up joint ventures with Chinese beverage enterprises. During the negotiation, they suggested that the original Chinese beverage products would affect the sales of joint venture products, and hoped that we would give up the production of traditional products.

We have no experience and feel that what the foreign party said is very reasonable, so we sell our brand to the joint venture at a symbolic price of "one yuan" to show our sincerity in fostering and ensuring the production of the joint venture. In this way, "Arctic Ocean" brand left the market.

A few years later, we realized that it was too late. At this point, the "Arctic Ocean" trademark has been controlled by the other party, and we have no right to speak.

4.

When the term of operation of the joint venture expires, the two sides will no longer cooperate. At this time, the "Arctic Ocean" trademark returned to our side and reappeared.

The bumpy experience of "Arctic Ocean" soda is the epitome of China's "crossing the river by feeling the stones".

Now, after the baptism of the tide of reform and opening up, we have rich experience in foreign economic exchanges, and there are many painful lessons to learn from. We are full of self-confidence, strength, confidence and ability to sail in the face of big winds and waves!

Awesome, my country!