Not for now. Flying Maotai ex-factory price increase led to the opening of the stock price close to a halt.

On the evening of October 31, Guizhou Moutai released an announcement, after a study, decided, since November 1, 2023 to increase the company's ex-factory price of 53% vol Guizhou Moutai wine (Flying, five-star), with an average increase of about 20%. The adjustment does not involve the market guide price of the company's products.

Prices are determined by market supply and demand. Moutai is already a "consumer product", "luxury product" and "investment product", and has strong rigid demand attributes in the business, gift and high-end banquet markets. The market has a strong rigid demand attribute, with the relevant economic policies continue to land, as well as the gradual recovery of domestic social consumption, it can be said that the market demand for Maotai is still strong.

Combined with Moutai's limited production capacity status quo, as well as the current four-quarter liquor consumption season and the Spring Festival stocking situation, it should be said that Moutai's price hike has a certain market basis, but also in line with the Guizhou Moutai to grasp the initiative of the market, to enhance the means of corporate operating efficiency.

In the industry's view, the price increase, will also be conducive to boosting the share price of Guizhou Moutai. November 1, Guizhou Moutai opening close to a halt, and led to other liquor stocks rose.

Precautions for identifying Moutai wine

1, labeling and packaging: Look carefully at the labeling and packaging of Moutai wine. A legitimate Moutai wine should have a clear, delicate label with information such as the product name, place of origin and year of production, and the printing quality should be high. The packaging should also be intact, without any breakage or peeling paint.

2. Bottle and cap: The bottle of Moutai wine should be bright and transparent, without turbidity or foreign matter. The cap should be firm, with no signs of looseness or deformation. At the same time, the bottle of Moutai wine should have anti-counterfeiting markings, such as special watermarks and laser markings.

3. Liquor color: The color of Maotai's liquor should be golden yellow, pure and transparent. If the liquor shows abnormal color, such as cloudy, reddish or brownish, it may be counterfeit Moutai wine.

4. Aroma and taste: Authentic Moutai wine has a unique and complex aroma and taste. Usually Maotai wine is characterized by a light floral, glutinous rice and pomegranate seed aroma, with a mellow, delicate and layered taste. If the aroma and taste of Moutai wine are significantly different from the genuine product, it may be a fake product.

5. Purchase through regular channels: When buying Maotai, you should choose regular purchase channels, such as officially authorized channels, large supermarkets or professional liquor stores. Avoid buying Moutai wine of unknown origin or at unusually low prices to prevent the purchase of counterfeits.

Reference: Baidu Encyclopedia-Moutai Wine