Fan Fei is an infant formula milk powder under He Fei Dairy. He Fei is a company specializing in R&D and production of infant milk powder. Founded in 1962, it took 10 years to build a complete milk powder industrial chain. It owns products such as Xingfeifan, Feirui, Zhenai Fan Fei, Xingjie Youbao and Zhichun Zhenzhi, among which Fan Fei is mainly sold in maternal and child stores, e-commerce and other channels.
2. Flying cranes and sails: milk source and raw materials
Fan Fei adopts self-control pasture milk source located in Zhalong Wetland, Heilongjiang Province, which belongs to high-quality milk source. Raw materials include raw milk and desalted whey powder. The first raw material is raw milk with good freshness. The registered factory is Heilongjiang He Fei Dairy Co., Ltd., and the national food note is: branch I: YP 20170177; +077; Section 2: yp 20170181; Section 3: YP20 170 182. In addition, Fan Fei does not add sensitive ingredients such as white sugar, maltodextrin, and edible essence, and anhydrous cream is added throughout. Anhydrous cream is the main source of natural milk fat in milk powder, which can promote the absorption of calcium, soften stool and reduce the probability of constipation.
3. Flying cranes and sails: nutrition and formula
In terms of nutrition and formula, the basic nutrition formula added by Fan Fei strictly abides by national standards. Bian Xiao here is not much to say. Let's start with the optional ingredients that everyone cares about. Fan Fei added 12 optional ingredients in the first stage, including 10 conventional strengthening formula and two characteristic strengthening formulas; In the second and third stages, 10 optional ingredients were added, including 8 conventional strengthening formulas and 2 characteristic strengthening formulas.
It can be seen from the table that there are many kinds of Fan Fei added in the conventional fortified formula, such as choline, inositol, taurine, L- carnitine, DHA, ARA, prebiotics, nucleotides, etc., but from the content point of view, the amount of DHA added in each section is not high, all below 0.2%. China Nutrition Expert Group mentioned in "DHA Supplement Expert for Pregnant Women and Infants in China" that the DHA content in milk powder should be 0.2 of total fatty acids. Fan Fei's special strengthening formula is relatively simple, only lutein and OPO are added, but the addition amount is not bad, and the addition amount of OPO in each section is 3.0g/ 100g or above. Adequate OPO can reduce the probability of constipation, promote the absorption of fatty acids and calcium, and promote the proliferation of probiotics.
4. Flying cranes and sails: price price
It is still a plate that most consumers pay attention to at present. After all, what consumers want to buy is a high-quality product with high cost performance. According to Bian Xiao, the official suggested price of Fan Fei section is: 238 yuan /900g, and the unit price per gram is about 0.264 yuan/g; The official suggested price for the second phase is 198 yuan /900, and the unit price per gram is about 0.22 yuan/gram; The official suggested price in the third paragraph is 188 yuan /900g, and the unit price per gram is about 0.2 1 yuan /g, which is relatively low and cost-effective. Moreover, due to the intensified market competition, many milk powders are doing promotional activities, such as buying gifts, full reduction activities or direct price reduction promotion, which will make the price cheaper, so it can be considered as buying during the event.
Brother Fen summed it up
This issue is about the interpretation and analysis of Fan Fei. Generally speaking, the brand, milk source and raw materials, nutrition and formula of Fan Fei milk powder are good, especially the formula of raw milk is adopted, and the freshness is good. In terms of nutrition and formula, the addition of OPO is also good, which is 3.0g/ 100g and above. Adequate OPO can reduce the probability of constipation and promote the absorption and promotion of fatty acids and calcium. Low price and high cost performance, so this milk powder is a good choice for consumers who value cost performance, but babies who need DHA should pay attention to extra supplements.
It should be noted here that each milk powder is different, and the baby's physique is also different. When choosing milk powder, we should fully combine the baby's adaptability, and the right one is the best. In addition, it should be emphasized that breast milk is the best food for babies. If breast milk is sufficient, it is recommended to breastfeed. 1 1 1 1