As a pioneer in the production of domestic fresh tea drinks, Cha Yan Yuese has always adhered to its own characteristics, precise positioning, distinctive products, humanized services, and Chinese-style cultural labels.... ..achieving a unique tea color. As for the pleasant appearance of tea, perhaps what most affects consumers is its excellent taste and unique cultural attributes. Under the wave of the Internet, brands are innovating too quickly. Only by ensuring quality, continuous innovation, and effective communication with users can we maintain our core competitiveness and make our brands go further and further. This is true in the tea drinking industry, and it is also true in other industries.

Chayanyuese’s public account and official Weibo also communicate with users in a thoughtful way. The interaction with fans is very down-to-earth. They will post all the good and bad comments. This frank personality has won praise from young consumers. Not only will it release "negative reviews", but it will also publish "food safety self-inspection reports" regularly every month, directly reporting the results of the inspection

This kind of people who dare to face their own problems are down-to-earth and not cold-blooded. This approach shortens the direct distance between the brand and users, and also makes consumers feel more confident about the products. Cha Yanyue Se has always been customer-oriented, positioned based on customer needs, communicated with customers in a timely manner, and then continuously updated and adjusted products and marketing methods according to customer requirements to ensure the development vitality of the brand.

No matter when you walk into a tea-colored store, you will hear the words "This is your orchid latte. You have to pick, stir, and drink this drink." Eight hours a day, repeat Hundreds of times.

During the 24th solar term, every customer who comes to the store will be told the recipes they should eat that day; when it rains, the store will prepare umbrellas; every store even has a small medicine box. There are emergency supplies such as band-aids and Huoxiang Zhengqi water. It is through this kind of considerate and humanized service that Cha Yanyue Se has always maintained a good reputation and gradually turned "tap water" into "die-hard fans".