1, according to the needs of the audience design

The consumers of tea canister packaging design due to age, literacy, income levels are different, the consumption of tea values, lifestyle, aesthetic concepts, and consumption methods will have greater differences. For example, according to the age of consumers, the market can be divided into young market, middle and old market.

2, according to the enterprise positioning design

Tea can packaging design positioning to match the overall operational capacity of the enterprise, not too high and not too low, most of the current tea enterprise claims false and empty, so that consumers are at a loss. Its positioning is not wishful thinking, but a combination of their own and market segmentation, to meet the psychological needs of consumers, and ultimately stand out in the market.

3, according to the regional cultural design

As a tea product can not be detached from an element of the culture of different soil and water to form a great difference in the taste of the tea tree, and regional differences will also lead to different regions of different understanding of the tea, the tea canister packaging design to highlight this difference, to publicize their own unique content, increase consumer attention.

4, according to the product characteristics of the design

Commodity attributes constrain the packaging color, shape, pattern, text and other design elements, such as tea canister packaging to choose a fresh and elegant, simple and unadorned color scheme, the grade of the tea, sales occasions, etc. to take into account, and pay attention to the entire lineage of the unity of the color style.