Juicer is a machine that can quickly squeeze fruits and vegetables into fruit and vegetable juice. It is compact and can be used at home. It was invented by Dr. Norman Walker as early as 1930. On this basis, the designer later improved juicers with different styles and principles. In the huge market of Chinese mainland, the juicer industry is in a period of rapid growth. The penetration rate of juicer in China is still very low, but it has gradually become familiar to consumers, and the sales volume has increased rapidly.
There are two main consumer groups of juicers: one is a family with children or the elderly, where children are picky eaters and the elderly have bad teeth, and squeezing juice by themselves can satisfy their intake of enough nutrition; The other is the young people who pursue fashion and life taste, and the juicer meets their demand of advocating individual taste. With the improvement of the quality of life, the mentality of consumers has changed from the most basic needs of life to a nutritious and healthy taste life, which makes it possible for juicers to be more popular. Juicer and food processor are both in the introduction period of the market, and for most consumers, they are still luxury goods. It is very important for enterprises to guide consumers' consumption concept.