2. The rational use of store windows. Window in the bakery (cake shop) is generally more floor-to-ceiling glass. From the facade, it is the face of the bakery, and its image display and effective use are closely related to the store's business positioning and brand visual promotion. Window design is mostly for display, bread and cake models or as a leisure area in this position. The bakery should determine the specific use of the design window position according to the geographical location, surrounding environment, location orientation and customers' consumption ability and habits of the bakery (cake shop). Take the community store as an example: the designer takes the display of rich products and baking atmosphere as the leading factor, and the decorative effect and lighting as the product sales assistance, which is the theme design concept of the store's store. The window position is an important part of the store. It is suggested that bread, cake models and dry spots be used as the window display content of community stores. Especially in the bakery that just opened its first store, the brand awareness is not high, and a fixed consumer group has yet to be established. It is particularly important to use the window as a product display window. If the store is located in the morning sun, you should consider using a sunshade or umbrella to shield the direct sunlight and reduce the reported loss rate of bread. There is no need to put the leisure area in the window position, because the consumer groups of community stores are fixed residents around, and they rarely stay in the store after purchasing products. When customers order or pick up cakes, there is only one waiting area.