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Creative explanation of chocolate ice cream poster design
1: Location of cashier: There are many types of bakery, such as narrow strip, rectangular width, double-sided square, semi-circular arc, very small type and so on. According to different store types, the overall layout of the store and the smooth purchase line, the design orientation of the cashier is determined. (rather than according to the operator's past experience, put it in a good or bad layout) to be scientific. If the cashier's location is not designed properly, it will affect the promotion of turnover. For example, in a bakery with a narrow strip, the cashier's desk is too inward. When customers are concentrated at the peak of sales, customers will queue up in front of the cashier's desk. Those who want to go out can't get out, and those who want to come in and buy can't get in, because the aisle between the island platform and the side cabinet is also narrow, causing customers to be crowded. The shopping environment of the whole store will affect customers' purchasing psychology next time, and whether customers outside the store will enter the store will have concerns. In order to cause the loss of customers and reduce operating income. So the location of the cashier is very important!

2. The rational use of store windows. Window in the bakery (cake shop) is generally more floor-to-ceiling glass. From the facade, it is the face of the bakery, and its image display and effective use are closely related to the store's business positioning and brand visual promotion. Window design is mostly for display, bread and cake models or as a leisure area in this position. The bakery should determine the specific use of the design window position according to the geographical location, surrounding environment, location orientation and customers' consumption ability and habits of the bakery (cake shop). Take the community store as an example: the designer takes the display of rich products and baking atmosphere as the leading factor, and the decorative effect and lighting as the product sales assistance, which is the theme design concept of the store's store. The window position is an important part of the store. It is suggested that bread, cake models and dry spots be used as the window display content of community stores. Especially in the bakery that just opened its first store, the brand awareness is not high, and a fixed consumer group has yet to be established. It is particularly important to use the window as a product display window. If the store is located in the morning sun, you should consider using a sunshade or umbrella to shield the direct sunlight and reduce the reported loss rate of bread. There is no need to put the leisure area in the window position, because the consumer groups of community stores are fixed residents around, and they rarely stay in the store after purchasing products. When customers order or pick up cakes, there is only one waiting area.