How to write a business plan? What kind of excellent business plan can attract investors' attention? Those business plans that can neither give investors sufficient information nor make them excited can only end up being thrown into the dustbin. In order to ensure that the business plan can? Hit the target? Entrepreneurs should learn the following business plan.

1. The customers are mainly young white-collar women. The area of the store is about 60-80 square meters, and the decoration level is very high. It is also necessary to hire 5- 10 employees with catering service experience. Take Duoleyi Ice Cream Shop in Shanghai as an example. The investment includes: 60,000 yuan for joining, 40,000 yuan for deposit, plus labor, rent, decoration fee, consultant fee, equipment fee, management fee, etc. The total investment is about 400,000 yuan, and the contract period is 3 years. When choosing a store location, it is best to choose high-end office buildings, civilized streets, pedestrian streets, food streets and other locations.

2. Mid-range stores: suitable for cities of all sizes, mainly attracting young girls and children. The storefront 10-50 square meters, in which several square meters of operation rooms can be separated, can be easily decorated, and only 1-5 employees can be employed. Most of the goods in this kind of chain stores are supplied by the head office, so the joining fee is relatively low. Take the franchise chain of bumper cold drinks as an example: the initial fee is 800 yuan in the first year, and the annual deposit is 1000 yuan in 300 yuan thereafter. Other expenses such as decoration, labor, rent, management and equipment are more expensive, and staff training is more complicated, but the price of the original materials is higher, about 18000 yuan a month, and the monthly expenditure is about 30,000 yuan. The location chosen is close to supermarkets, communities, markets and schools.

3. Mini-store: It is a street-side takeaway, and there is no dining room seat, so it only needs about 2-4 square meters to put the equipment, and employs 1 and 2 employees. Take Saiyumei Food Chain Store in Beijing as an example: the store area only needs 2-5 square meters, including the initial fee, equipment fee and training fee, and the total investment can range from 20,000 yuan to 60,000 yuan. It is best to be located near supermarkets, markets and schools.

Because of the general and consistent packaging of franchise chain store, in order to maintain competitiveness, you also need to think about the position of this store in the whole chain system when choosing a brand to join. Assuming it is not big in your city, and there have been more than five similar stores, you'd better choose another brand to join.

Equipment and raw materials for opening an ice cream shop;

Necessary equipment: an ice cream machine, an ice planer, an ice sander, a water boiler, a sealing machine, a coffee machine, an ice maker (minimum 40kg), freezers, a fresh-keeping cabinet or a fresh-keeping task table, an induction cooker and other equipment; There is also a frying oven and microwave oven (necessary for catering business)

Optional equipment: cold and hot drinking machine, snow melting machine, instant mixing machine, popcorn machine, sausage machine, cup separator and ice cream crust machine.

Other related tools and utensils are needed: such as: snow cup, ounce cup, cocktail shaker, ice cream spoon, ice bucket, ice shovel, measuring cup, ice cream cup, juice cup, coffee cup? Wait.

Related raw materials: ice cream powder, diluted juice, jam, chocolate powder, milk tea powder, creamer, chocolate needle, wafer cake, canned fruit, fresh fruit, cream, sugar, honey, condensed milk, red pond, etc.

In addition: if you make your own hard ice cream, you need a hard ice cream machine and a hard ice cream display cabinet, and the price is more than 20,000-30,000.

Introduction to the ingredients of ice cream:

Ice cream powder: It is the most common and common raw material for ice cream. At present, there are many brands and types of ice cream on the market, and the prices are not the opposite. ice cream powder generally adds water to mix according to a certain proportion. Because there is no aging process, it is relatively convenient to use, easy to transport and store, and the cost is low. However, attention should be paid to hygiene in the mixing process to prevent secondary pollution.

◆ Fresh milk pulp: Generally, the shelf life is about one week, except for consumption and transportation, and the shelf life when it reaches the owner is about 4 days. However, due to different brands and disposal methods, the shelf life is also different, and it needs to be preserved in the freezer, and the taste made by milk pulp is good and the cost is high.

◆ Antibacterial milk: aseptic packaging is adopted, no refrigeration is needed, storage and transportation are convenient and the cost is high.

Formula and manufacturing method of ice cream;

Ice cream powder manufacturing method:

1, take a clean container to take part in excessive drinking water (by weight: the ratio of powder to water is1:3), gradually pour ice cream powder under constant stirring, and stir evenly.

2. The water-soluble ice cream slurry must be allowed to stand at room temperature for 15 minutes before being poured into the ice cream machine (Note: if the standing time is not enough, ice slag will occur in the ice cream powder, which will affect the taste).

3, pouring the slurry into the manufacturing step:

(1) Leave the prepared ice cream slurry (please prepare it in strict accordance with the distribution ratio required by ice cream powder's instructions) for half an hour, and then pour it into the slurry in the bucket at the top of the ice cream machine. It is required that the slurry cannot agglomerate.

(2) Press the automatic key to start the machine and enter the automatic task form. You can also press the cleaning key first, and then press the automatic key after the materials are evenly mixed (the task of cleaning the machine should not take too long (1 minute)).

(3) In various processes, the digital screen automatically reflects the refrigeration process, and the opportunity machine automatically stops when it reaches the set temperature.

(4) When taking ice cream, take an cone or cup, put it at the outlet below the liquid outlet valve, press the discharge handle, and ice cream can be squeezed out and pushed back to the handle to block it.

In the soft ice cream machine, confirm that there is slurry flowing into the mixing tank, and then start the machine for about 10 minutes before eating.

How to decorate an ice cream shop;

Nowadays, there are two kinds of ice cream commonly sold in the market: soft ice cream and hard ice cream, of which soft ice cream is the main body of people's consumption. It is divided into Italian ice cream, German ice cream and American ice cream. Each style of ice cream has different names and ingredients, and people feel different after eating it. Therefore, the store decoration of the operator must fit the style of selling products.

Divided by taste: selling American ice cream, the decoration of the store should be based on the style of freedom and boldness, which makes people feel that they are in person with nature. The pictures with blue or green as the keynote and natural scenery must be bright, and the tables and chairs should be bright metal products; Italian ice cream gives people a romantic feeling, which makes people feel warm, with warm colors as the keynote, yellow and pink lights as the mainstay, and blue plastic products for tables and chairs; When operating German ice cream, the decoration should be serious without losing the taste of leisure, where it is more suitable for several business people to rest, with dark patterns as the background, tables and chairs must be dark wood products.

According to the area where the shop is located: there can be several popular cartoon patterns in the decoration of the ice cream shop near the campus; Ice cream shops in the primary business district can be decorated in German style. Usually, the decoration of ice cream shops in county-level cities only needs to be bright and clean; The decoration of ice cream shops in prefecture-level cities is mainly determined by the types of operations; The decoration of ice cream shops in provincial capital cities (municipalities directly under the Central Government) is decided by the location of operation. For example, the ice cream shops in commercial streets give people the impression that they are light and bright after decoration, which can relieve fatigue.

Guide to opening an ice cream shop:

Generally, the storefronts suitable for opening ice cream cold drinks shops are: commercial streets, shopping malls, supermarkets, schools nearby (no more than 1000 meters away from schools), campuses, bars, office buildings, gas stations, airports, railway stations, subway stations and other places.