More than 80 merchants, the vast majority of operating at a loss, some even posted a transfer announcement. Located in Tongzhou District, one of the busiest shopping street Ximen Gold Street, "Tanabata Mall" why so cold? Why is it so difficult to do business in brick-and-mortar stores? Tanabata Mall, a number of commercial tenants tearfully sublet in the end why?

Recently, the reporter in-depth investigation, interviewed the merchants operating in the Tanabata Mall, to understand the story behind.

The sea business, the selected mall hope that business is booming

Mr. Liu, 38 years old, is a working class, has been working for others. In his middle age, he intends to run a business of his own, so he has taken years of savings and intends to invest in a store of his own. After many visits, selected a crawfish cuisine, as a franchisee. In February 2016 signed a franchise contract.

Sevening Mall entrance

After the contract was signed, Mr. Liu began to look for suitable stores in Chaoyang, Xicheng everywhere until May this year, saw the investment advertisement of the Seven Nights Mall. In the process of negotiation, the investment staff of the Tanabata Mall told Mr. Liu, they will be here to build a wedding theme set of a variety of entertainment in one to attract young people to consume characteristics of the mall. After the completion of the investment, the mall will be stationed in KTV, Jay Chou cinema, etc. and Mr. Liu operated by the positioning of the consumer crowd of the restaurant is a very good match.

Mr. Liu's store

After several negotiations and careful consideration, Mr. Liu signed a lease contract with the company that owns the Tanabata Mall, Tanabata Trading Co. The contract lease period of 3 years, paid 3 months rent, 3 months deposit, *** counted more than 400,000 yuan. Mr. Liu, who signed the contract, was looking forward to the opening of his new store.

After a few twists and turns finally stationed, but found with the promise does not match

July this year, the staff of the Tanabata Mall, told Mr. Liu, July 20, the mall must open. Urge merchants to prepare materials. I heard to open Mr. Liu immediately prepared tens of thousands of materials. After the material is ready, the Tanabata Mall but told merchants that the mall can not open on time. Has been delayed until August 20, the mall was officially opened, at this time, Mr. Liu before preparing to open most of the materials have not been able to use normally. "I purchased most of the ingredients, can not open on time resulting in tens of thousands of dollars wasted!" Mr. Liu told reporters.

Opening day came to friends and family, opening **** income of more than 30,000 yuan, but the cost of 50,000 yuan. After moving in, Mr. Liu found that the Tanabata Mall gives the promise are not fulfilled. "First of all, the mall promised to open the initial 7 days of publicity, but publicity only 1 day. Secondly, the mall promises that at the latest in September through the mall of the city railroad will be opened, but has not been opened. And, the composition of the mall's merchants and "wedding theme does not match at all." Because of the low traffic, Mr. Liu's business has been very poor.

Severe water leakage in the stores, it is impossible to do business

After the opening, Mr. Liu faced a more headache, the stores appeared to be a serious leakage phenomenon. "A large part of the tables and chairs are leaking down from upstairs water soaked, simply can not normal business." Mr. Liu said. Since August, the stores have been leaking, Mr. Liu found the management of the Tanabata Mall to reflect the problem, but the problem has never been solved.

What makes Mr. Liu's headache even worse is that no customers at all patronize his cooking store. According to Mr. Liu's introduction, he **** employed six employees to pay wages of 1,000 yuan per day, in addition to the burden of 100 yuan of staff accommodation costs. Stores pay daily rent, property taxes, air conditioning fees and other expenses,*** totaling more than 2,000 yuan. Every day burdened with rent and other various costs, but hardly any income, has been in a state of operating at a loss.

Leakage in the store

Early October this year, because it has been operating at a loss, Mr. Liu chose to close the store. From the start of business to store closure, Mr. Liu **** invested more than 1 million yuan, not only lost years of savings, but also more than 400,000 yuan in debt. "There is no way, I can only choose to go back to work, the mall had discussed with me to open again, but I simply can not get the money to reopen, and business has been bad, open is also losing money." Mr. Liu said.

A puddle of water on the dining room table

While the business has been shut down but Mr. Liu's troubles are far from over, according to the contract Mr. Liu's lease is for three years, Mr. Liu must be in the contract to maintain the period of time on time to pay the rent of the house and a variety of management fees.

Re-explore the Tanabata Mall, 80% of the merchants closed, business is cold

To understand the Tanabata Mall business situation in the end, this reporter in the evening of December 11th again came to the Tanabata Mall is located in the Tongzhou Ximen Golden Street, the first floor of the first floor. At 7:00 p.m., also in the rush hour, from the huge flow of Yonghui Supermarket to the west through the underground passage, will enter the category of Tanabata Mall.

There aren't many merchants open for business, and many stores are already closed. "Some stores close at seven o'clock, there are not many guests over." A merchant told reporters, "Our home a little while later should also be closed."

The inside of the mall is very cold

Reporters noticed that some stores in the mall have posted "sublease" notices. Open cell phone sales, jewelry sales points are posted "if you want to buy, please contact the owner by phone," the note, in the reporter stayed at 20:00 ~ 21:00 an hour, the note is rarely asked for.

The reporter walked into a restaurant at random to understand the business situation. "Not counting you two, the store received five people today." Is today extraordinarily cold? The reporter asked the clerk. "No, from November. Basically every day, there is no way, can only lose the rent and water and electricity."

The transfer announcement posted on the website of the commercial tenants

In the visit to the store, many shopkeepers expressed "dissatisfaction" with the property side of the mall. "Just opened when the property said activities, we merchants basically participate. By the time of double 11, many people are not willing to participate." Some shopkeepers said and property owners there is a "crisis of confidence", "this Christmas if the property is still doing activities, our store is not necessarily to participate." Close to Christmas, Tanabata Mall also made in line with the festive atmosphere of the beauty of the display, the mall's Christmas activities program has not yet been sent to the business.

Showing that the elevator entrance to the City Railway is blocked

"Only just opened a big effort to engage in activities when there are customers, that week only earned a few hundred." The merchant said, "Now, well, has been a loss of money, let the pit miserable."

Text and photos / North Youth Community Newspaper Tongzhou Branch