Bain-Marie is still relatively strong
Xie Hong, Bain-Marie's leader, Bain-Marie's founder, the current group president, Taizhou, born in 1965, graduated from the Hangzhou Business School, Department of Food, stayed in the school to engage in food science and research, education administration and student education. In 1989, he received a bachelor's degree in law from Zhejiang University, and in 1992, with the ideal of "strengthening the country through industry", he founded "Beingmate" with his first product - Beingmate Instant Nutritional Rice Powder for infants and young children. "
Can you make money is another matter This and personal ability is also related
Beingmate Beingmate baby life hall to join the policy
One, to join the cost
Area 200-500 ㎡ 500-1000 ㎡ 1000 ㎡ or more
Size Small Medium Large
Join the cost
This is the first time that a company has to pay for the cost of the product. 30,000 50,000 100,000 or more
Guarantee deposit 30,000 50,000 100,000 or more
Two, the company's support for the franchise policy
1, opening support
1), according to the 25% of the joining money to give hardware and software: small living museums a set of POS systems, medium-sized living museums to give a set of POS system + a set of back-office management, large living museums to give a set of POS system + a set of background management + a set of monitoring system.
2), according to 10% of the joining money to give publicity items.
3), 20% of the franchise fee to give the store LOGO.
4), the opening of the promotional support: the first distribution of the "Baymax" and "Bimet" brand of goods amount of 3% of the amount of promotional products or seasonal hot-selling goods. The products will be used for the opening of the company as gifts and promotional activities.
5), to provide a complete set of decoration design drawings, life hall awarded authorization bronze, and indoor publicity and advertising paintings, Bain-marie image logo
6), management training support, technical support, guidance.
A, senior mother and baby consultant trainer: responsible for the store commodity knowledge and sales skills, basic parenting knowledge and communication skills with customers.
B, Beinmei successful birth of the integration of senior trainers: responsible for the production of parent-child classroom course explanation and carry out training, parenting education teachers are responsible for the production of the course explanation, consulting, assessment services and carry out training, customer service senior trainer is responsible for the maintenance of training members and how to activate the member's activity;
C, to assist the franchisee in the location of the store, the store's layout and the whole set of VIS image planning and layout. Layout and a full set of VIS image planning, functional areas of the reasonable equipment, reasonable planning of goods.
7), activity support: headquarters sent relevant professional departments to assist in opening guidance and activity arrangements.
8), advertising support: the local business department to support the opening of the media advertising.
9), training support: two weeks before the opening of the flagship store to provide free training.
9), promotional support: to assist the franchisee to plan the opening of the promotional program.
10), the first distribution of goods return policy:
Non-seasonal commodities, Bain-marie food - in the premise of not affecting the secondary sales, allowing the first distribution of the amount of 30% of the amount of 9.5% discount exchange;
Seasonal goods - -An exchange rate of no more than 10% of the first delivery amount is allowed on the premise of not affecting secondary sales within the season; out-of-season goods, except for quality reasons, are not returnable.
11), commodity support: Headquarters to assist large-scale living museums to introduce 3-5 associate manufacturers.
2, follow-up support
1), can be declared Beingmate international chain A model store policy support.
2), promotional support
A, the headquarters to assist the franchise unified planning of the life of the Museum of the annual promotional programs, and give support for holiday promotions throughout the year (such as June 1 Children's Day, the National Day, the Spring Festival and other holiday promotions)
B, you can apply for the configuration of a professional shopper.
C, the franchise member network service support: become a member of the franchise, you can enjoy a series of company member preferential policies
3), business activities support
A, headquarters held a monthly franchise training, teaching the baby store management of various types of knowledge, skills and strategies to help the franchise to improve business management capabilities and performance.
B, headquarters from time to time to assign professional consultants to the franchise to implement one-on-one business guidance.
C, the company provides guidance to the daily operation of the franchise operation manual, staff training manual, baby care consulting manuals and supply catalogs, the success of the Bain-marie birth of the teaching materials and VCDs.
Three, the franchise obligations and requirements
1) Franchisees should have the following conditions:
A, professional qualities: the owners of the love of the baby industry, responsibility, agree with the philosophy and corporate culture of Bain-marie, and the company's culture. Bain-marie's philosophy and corporate culture, can devote themselves to this industry; in a comprehensive manner to enhance brand awareness, improve performance, and build a hundred years of foundation under the premise of can actively cooperate with the company to carry out various activities; have a good psychological quality, strong communication skills. Possess the noble virtue of wholeheartedly helping Chinese babies grow up healthily. Have a strong entrepreneurial spirit and good business credit.
B. Funding: requires a strong economic foundation, with more than 500,000 yuan start-up capital.
C. Social network: Requirements in the local better (medical channels - maternal and child health hospitals, epidemic prevention stations, community health centers, large hospitals with a high rate of delivery; kindergartens, early childhood institutions, elementary school, etc. related to children 0-12 years old.
D. Media: The owner is required to have strong communication and coordination skills with local newspapers, magazines, radio stations, and advertising agencies
E. Marketing: Strong marketing experience and promotion skills.
2) store area selection requirements (practical business area): 200 square meters or more.
1, the first distribution amount required:
Area The first distribution amount required
200-500 square meters 150,000 yuan
500-1,000 square meters 250,000 yuan
1,000 square meters or more 350,000 yuan
2, the purchase of goods: living museums from the company's into the beingmate (Bimmerte ) products in principle must be into the whole, Beingmate food series into the whole, the company's other agents can be purchased in accordance with the actual situation, allowing some of the goods in the local market to purchase their own proportion can not be more than 20%, but the goods must be reported to the company's audit for the record, and vice versa will be deducted from the deposit of 30%.
3, three months after the operation of the company from the amount of goods shall not be less than 50,000 yuan per month.
4, run the store work, fulfill the franchise contract.
5, according to the company's requirements for their own baby-friendly direct delivery, membership card registration and issuance of promotional products issued by the registration work.
6, shall not damage the company's image.
Four, midway termination, exit policy
1) the contract has not expired: (in line with the conditions of the withdrawal of the agreed upon procedures complete refund of the deposit)
withdrawal within one year: deducting the full amount of the deposit, between one year and two years to withdraw: the return of 50%, after three years to withdraw: the return of the full amount of the deposit.
2) Removal of all trademarks, trade names, business symbols, logos, advertising posters (POP), containers, indoor and outdoor light box fabrics, authorized brass plaques, and all business documents related to Bain-marie.
3) Termination of the contract: (joining the gold is the brand use of gold, non-refundable), according to the terms of the contract to join the Baymax Baby Lifestyle Museum.
Fifth, three months before the opening of the exchange policy
1), non-seasonal goods, Baymax food - without affecting the premise of the second sale, allowing the first distribution amount of 30% of the amount of 9.5 percent off exchange of goods;
2), seasonal goods --An exchange rate of no more than 10% is allowed on the basis of the amount of the first distribution, provided that it does not affect the secondary sales within the season; out-of-season goods, except for quality reasons, shall not be returned or exchanged.
Six, freight
See the freight policy of different brands. However, joining the constraints, everything is risky, what business should think twice, I wish you a fortune