Introduction to Internet event hype:

Internet event marketing (Internet Event Marketing) refers to companies planning, organizing and using people or events with news value, social influence and celebrity effect to The Internet is a communication carrier that attracts the interest and attention of media, social groups and consumers in order to establish and improve the visibility and reputation of enterprises or products, establish a good brand image, and ultimately promote the sales of products or services.

Network event hype is actually a professional branch of event hype (NetEventarketing). It is an enterprise that attracts the media by planning, organizing and using people or events with celebrity effect, news value and social influence, and publishing them through websites to attract the media. , social groups and consumers' interest and attention, in order to improve the visibility and reputation of enterprises or products, establish a good brand image, and ultimately promote the sales of products or services. As the marketing method of network event hype has a wide audience and strong suddenness, it can achieve the maximum and optimal dissemination effect of information in a short period of time, and can save a lot of publicity costs for enterprises. In recent years, it has gradually become a This is a very popular public communication and marketing method at home and abroad. It integrates news effects, advertising effects, public relations, image communication, and customer relations. It is a marketing method that creates opportunities for new product promotion and brand display, establishes brand recognition and brand positioning, and can quickly increase brand awareness and reputation. means. It has shaped many successful cases in public relations and marketing practice. Internet event hype has become a sharp tool in the marketing communication process. It is an excellent method for low-cost marketing for enterprises and the fastest and most effective way to create stars on the Internet.

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