Four key points in the operation of vending machines:
In order for vending machines to achieve a closed-loop business model, in addition to the technical content of the machine itself, the following aspects should also be paid attention to:
First. Different locations choose different products and the types of products sold determine the design structure, product layout, expansion methods, profit structure, development path and operation and maintenance costs of the vending machine.
At present, beverage vending machines are mainly on the market, but there are also various forms of vending machines such as self-service ice cream machines and lunch vending machines. As the market and technology become increasingly mature, automatic vending machines will become more popular in the future. Vending machines will be based on meeting consumer needs and present a more diversified form.
Second. Optimize the strategic layout of vending machines
Vending machines are a typical combination of commercial and real estate projects. It can also crowd out competitors. However, the current location layout of the automatic after-sales machine industry is relatively regional and does not achieve precise layout. First of all, the layout of vending machines must conform to the company's development strategy. Secondly, the layout of the vending machine must conform to the advantages of the machine itself. Vending machines have low cost, small size and more flexible movement. They are more suitable for installation in factories, schools, parks, hospitals, office buildings, gas stations and other areas with dense population and low commercialization. Again, the layout of the vending machine must match the product. For example, wine vending machines are not suitable to be placed in office buildings and restaurants. Therefore, the placement location cannot be selected based on the flow of people alone. Factors such as user acquisition costs and proximity between placement scenarios and usage scenarios should also be considered. .
Third. Improve supply chain management capabilities
Vending machine operators must use artificial intelligence, big data and other technical means if they want to diversify their product categories and expand their scale. To improve supply chain capabilities and increase product profits through refined operations.
Fourth. Profit model design
At present, the main profits of domestic operators generally come from the following three aspects: first, traditional retail profits, second, equipment sales profits, and third, value-added services. Income, such as advertising revenue, brand promotion fees, etc.
In the early days of entrepreneurship, sales scale is small, and operators often need to rely on value-added service revenue to increase profits. However, after a company matures, it should still rely on its main business to obtain profits. After all, sales revenue is the foundation for the company's stable and sustainable development.