There are requirements for newspaper layout and website format. WeChat editors can’t just randomly combine pictures and text and it’s done. You don’t have to have many tricks on a small screen, but you must pay attention to a comfortable experience. Don’t ignore the vast number of public accounts. The editor summarizes the experience of his predecessors. If you don’t believe it, you can try to go against the rules.

1. Do not leave two empty words at the beginning of the line. The professional term is "Shouhang indentation". This can be omitted on mobile phone screens where the number of words displayed in each line is limited. There is a blunt saying like Dogs gnawed.

2. There should be a blank line between paragraphs. The nature of the eyeball is to constantly scan the content. This little thing is cute and cute. If you don’t see an obvious gap such as a blank line or a separator, It will scan down and read on its own in a silly and cute way, and it will be exhausted after a long time. On the contrary, if there is a blank line below, it will slow down proudly because it knows that there is a visual mark and it can continue reading from there next time without having to keep scanning down. Therefore, for the sake of readers’ attention, please leave blank lines between paragraphs!

3. Try to control the content of each paragraph of text to 140 Chinese characters. This is scientifically based: the human brain has limited information processing at a time, with a maximum of 140 English characters. Chinese people use about 140 Chinese characters. Sina Weibo also limits Weibo text in this way. Dunbar's number comes to mind: the number of people that human intelligence will allow humans to have stable social networks is 148 people, rounded to about 150 people.

4. The copied content must clearly have its own style before use. Have you found that the content copied from word or web pages has its own size, thickness, color, font and other information? These formats are likely to It is not suitable for mobile phones and is incompatible with the text format you type in WeChat. Solution 1: Open Notepad first, please paste the content into Notepad. When you copy it out again, all the original formats will disappear; Solution 2 : There is a clear format button in the WeChat edit box, remember to use it.

5. Pay attention to the size of the picture. After the WeChat editor is upgraded, it seems that you can upload 2M-sized pictures, but have you ever thought that there are still people who are still using small water pipes with 2G Internet access to download your huge pictures with difficulty? ? If the waiting time exceeds 10 seconds, no one will continue to wait. Here Ruoling gives a self-test standard. The image width should not exceed 640, which is enough to ensure full screen width.

6. Not all content is suitable for fancy typesetting. Beautiful articles and beautiful pictures should be artistic conception; funny content should be unscrupulous; Ruoling’s professional articles should also have a professional style; Your content positioning should also consider what type of layout style is suitable.