Small pot of tea is a brand that seeks the market in the cracks. The so-called cracks are those who drink tea and those who don't.
For tea drinkers, such packaging is unnecessary, and the variety of products has also made tea drinkers taboo. If you put 10 can of tea in front of your eyes, people who don't drink tea can take it all away and try it. People who drink tea will only choose 2-3 kinds they like, and there are different grades of these 2-3 kinds, so the small cans can't be fully interpreted. People who drink tea only try the small cans, which makes it difficult for them to become daily consumption.
People who don't drink tea may be attracted and become a potential market. As a fast-moving consumer product, it is necessary to lead the trend, but now the supply of small pots of tea is too tight to occupy the market and has not attracted the attention of young people. Second, the price is high, so it is difficult to become a daily product and become a gift tea. Third, the drinkability is not good, so you can't taste it in time like Starbucks and other coffee brands. If you want to take it home for brewing, many people will not choose.
Don't make a living from tea, only represent personal views.
2. Who are the eight masters of small pot tea?
The eight masters are: Lin Zhenchuan, Zhang Chengren, Zou Bingliang, Wei Yuede, Xie Sishi, Wang Shunming, Qi Guowei and Lin Nairong.
1. Lin Zhenchuan, the inheritor of Fuding white tea making skills.
Fuding White Tea, a specialty of fuding city, Fujian Province, is a symbol product of chinese national geography.
The main varieties are: Baihao Yinzhen, Bai Mudan, Gongmei and Shoumei. It has the characteristics of cool white tea, reducing heat and fire, removing summer heat and detoxifying.
Second, Zhang Chengren, the inheritor of Yunnan black tea production skills.
Yunnan black tea, called Dianhong for short, belongs to black tea. Created by Han tea farmers in the Republic of China. Produced in Lincang, Baoshan, Fengqing, Xishuangbanna and Dehong in the south and southwest of Yunnan Province.
It is made of big leaf red broken tea, and the shaped products are leaf tea, broken tea, slice tea and powder tea 1 1 color. Its shape has its own specific specifications, its body and bones are heavy, and its color is uniform. After brewing, the soup color is bright and bright, the golden circle is prominent, the aroma is fresh and cool, the taste is strong, and the leaves are red and bright. Adding milk still has a strong tea taste, which is brown, pink or turmeric, and it is characterized by its richness, strength and freshness. The fresh leaves of Yunnan big-leaf tea tree are used, and the finished tea is made by wilting, rolling or cutting, fermentation, baking and other processes.
Third, Zou Bingliang, a lifetime master of Pu 'er tea in China.
Pu 'er tea is mainly produced in Xishuangbanna, Lincang and Pu 'er in Yunnan Province. Pu 'er tea pays attention to the brewing skills and the art of drinking, and its drinking methods are rich, which can be both clear and mixed. Pu 'er tea soup is orange-yellow, with high and lasting aroma, unique fragrance type, strong taste and durable foam resistance.
4. Wei Yuede, the inheritor of oolong tea (Tieguanyin) production skills, the ninth-generation grandson of Wei Yin, the ancestor of Tieguanyin.
Oolong tea, also known as green tea, semi-fermented tea and full-fermented tea, has many varieties, and is a tea category with distinctive China characteristics among several major teas in China.
Oolong tea is a kind of tea with excellent quality after picking, withering, shaking, frying, rolling and baking. Oolong tea evolved from tribute tea dragon group and phoenix cake in Song Dynasty, and was created around 1725 (Yongzheng period of Qing Dynasty). After tasting, the teeth and cheeks remain fragrant and the aftertaste is sweet and fresh. The pharmacological effects of oolong tea are highlighted in the aspects of decomposing fat, losing weight and bodybuilding. It is called "beauty tea" and "bodybuilding tea" in Japan.
Oolong tea is a unique tea in China, mainly produced in northern Fujian, southern Fujian, Guangdong and Taiwan Province provinces. Sichuan, Hunan and other provinces also have a small amount of production. Oolong tea is not only sold domestically in Guangdong, Fujian and other provinces, but also exported to Japan, Southeast Asia, Hong Kong and Macao. The main production areas are Anxi County, Fujian Province and other places.
5. Xie Sishi, the inheritor of Huangshan Mao Feng's production skills and the 49th generation inheritor of Huangshan Mao Feng's traditional production skills.
Huangshan Mao Feng is one of the top ten famous teas in China and belongs to green tea. It is produced in Huangshan (Huizhou) area of Anhui Province, so it is also called Huizhou tea. Created by Xie Yuda Tea House in Guangxu period of Qing Dynasty.
Every year, in Qingming Grain Rain, the plump and tender buds of improved tea varieties "Huangshan Species" and "Huangshan Daye Species" are selected and fried by hand. The tea is slightly curly in shape, like a sparrow tongue, yellowed in green, with silvery hair exposed and golden fish leaves (commonly known as golden slices). Brewing in a cup makes the fog top, the soup is clear and yellowish, the leaves are yellow and green with vitality, the taste is mellow and sweet, the aroma is blue, and the charm is deep and long. Because the newly-made tea is covered with white hair, with sharp buds and fresh leaves collected from the peak of Huangshan Mountain, it was named Huangshan Mao Feng.
6. Wang Shunming, the inheritor of Wuyi Dahongpao, is the main drafter of the national standard of Wuyi Rock Tea.
Dahongpao in Wuyishan is a wonderful flower in the Ming Garden of China, known as the "No.1 in tea" and the king of rock tea. It is a national treasure, produced in Wuyishan, Fujian Province, and specially made with exquisite craftsmanship. The finished tea is rich in aroma, mellow in taste, and has obvious "rock rhyme" characteristics. After drinking, it leaves fragrance on the teeth and cheeks, and is known as "Wuyi Tea King". Dahongpao tea tree is a shrub type, which is a thousand-year-old tree. There are only four plants left on the steep cliff of Jiulong Mountain, and its output is rare, so it is regarded as a rare treasure.
Qi Guowei, master of West Lake Longjing Tea (Zhejiang Province).
Longjing Tea, a specialty of Zhejiang Province, is a symbol product of chinese national geography. Super Longjing tea is flat, smooth and straight, with light green and smooth color, fresh and high aroma, fresh and sweet taste and tender leaves.
In 200 1 year, the State General Administration of Quality Supervision officially approved "Longjing Tea" as a geographical indication protection product.
8. Lin Nairong, the inheritor of jasmine tea-making skills in Fuzhou.
Jasmine tea (Ja *** ine Tea), also known as Jasmine Fragrant Tablets, belongs to scented tea, and the tea embryo is green tea. The finished product is also a kind of green tea, with a history of 1000 years. The world's jasmine tea originated in Fuzhou, Fujian Province. Its tea fragrance and jasmine fragrance are mixed, and it has the reputation of "jasmine is the first fragrance in the world". Jasmine tea is a bulk product of scented tea, with a vast production area, high output and rich varieties.
3. How much is a small pot of tea?
According to the latest data of 20 191February, there are one box of small pots of tea in 480 yuan, and one * * * ten cans. The standards of small pots of tea are all uniform grades. You buy them anywhere, and the price is uniform throughout the country. There is no difference.
Small pot tea is a high-end China tea brand with all categories born under the trend of cultural revival and consumption upgrading in China.
Beijing xiaoguan tea co., ltd was founded in 20 14, which is a modern tea merchant under the internet thinking and experience economy. With innovative ideas, small pot tea integrates the superior resources of China tea industry in a very creative way, unites eight tea-making masters of six major teas, adheres to the raw materials of origin, the master craftsmanship and the master producer's supervision, and creates original small pot fresh-keeping technology, so as to create a master-class China tea.
Extended data:
development history
In 20 17, a large advertisement for a small pot of tea occupied the screen of CCTV, and the tea industry, which has always been divided into categories, has never worked so hard to build a brand. Along with the internet marketing of small pots of tea, it is the question of people who understand tea.
Small pot tea claimed to have specially invited eight leading tea-making masters among the eight famous teas in China, including Qi Guowei, the tea-making master of West Lake Longjing, Xie Sishi, the 49th generation inheritor of Huangshan Mao Feng's traditional production skills, and Zou Bingliang, the lifelong achievement master of China Pu 'er tea.
On 20 19 1 month, the advertisement of small pot of tea caused controversy. Some netizens have calculated the account. If the sales amount breaks 2 billion, the eight masters of small pots of tea need to fry 80,000 kilograms of tea on average a year. The daughter of Zou Bingliang, a tea maker, responded that the small pot of tea was their cooperative project, and the master "made" it, not the master himself.