Judging from the current situation of milk tea market, milk tea is still the favorite of young consumers. You can think about whether you can often see friends or order milk tea yourself. The main considerations should be characteristics, price and taste preferences. Moreover, from the perspective of industry big data, the demand of milk tea market has been rising continuously since 2015, but the number of milk tea shops has changed from rising to falling, which may be caused by these current situations. First, it may be that entrepreneurs didn't know the importance of the storefront to the tea shop when they opened the store, so they didn't consider perfection when they chose the location of the tea shop, which made the storefront selected in the early stage unsuitable for operating the tea shop. Others may be due to the lack of measurement of the surrounding environment, which eventually leads to the unsuitable environment that was originally suitable for opening a shop in a short time. The most important factor for the failure of many entrepreneurs may be that they will not choose a location, because the location is the most important success factor for the milk tea industry, because only a good location can ensure the flow of consumers. After all, milk tea is not a necessity, and even the best products are difficult for consumers to arouse their desire to go far away to buy. The location is not good, and other products and marketing are difficult to save. The second is that entrepreneurs did not arrange their own venture capital reasonably, which eventually led to insufficient funds for opening stores. Once the capital chain is broken, the tea shop will not be able to operate. Many entrepreneurs think that they only need to prepare the money to open a shop, such as rent, decoration, equipment and raw material procurement. However, they have neglected a very important thing. They spend money every day during the re-opening of the store, but they don't necessarily make money every day. Therefore, entrepreneurs should prepare the store operating funds for half a year to ensure that the tea shop has the money to claim to operate as a tea shop when it is on the right track. To sum up, there is a premise that any question about how many talents are not considered as losses. It is not accurate to calculate the flow of people. You should calculate how many people can buy your milk tea.