However, rice oil is a strange new choice for consumers, and people know little about it. Oryzanol and phytosterol are important elements in rice oil, but they belong to hard science knowledge, so it is difficult to communicate. How to open the market, let consumers know and understand such a new category, and establish the leading position of Arowana in this category is very important.
introduce
Arowana looks at the average content of oryzanol and phytosterol breaking through10000 ppm at the same time-the characteristics that nutrition and quality can reach the best golden balance point, taking the national most concerned grain and oil price of "20,000 a bottle of oil" as the breakthrough point.
Using a variety of new and old media, we will guide netizens to discuss people's livelihood issues and grain and oil prices, create a hot topic, and finally highlight that Shuang Yi is full of nutrients rather than prices, and maximize the "Shuang Yi Million" to form a super symbol.