Hotel Spring Festival Attraction Scheme 1 Once a year, the Spring Festival, the most grand and festive festival for China people, is coming soon. In order to better show the cultural atmosphere of our XXXX international club brand night show and better cater to consumers' consumption psychology, according to XXXX's business style and market demand, this department has formulated the following activities and promotion plans during the Spring Festival.
I. Theme of the event
Silver Lake happily retired from the old year, and Five Blessingg celebrated the New Year.
XXXX20XX New Year Carnival
Second, the concept of activities
This activity is not for pure sales, but the ultimate goal is to improve the consumption popularity of XXXX International Club and consider the off-season of entertainment consumption after the Spring Festival. Therefore, in the design of activities, more attention is paid to how to attract consumers' attention, so that consumers can have great interest and goodwill towards us, and then, on this basis, increase turnover. Therefore, the expected effect of this activity is to create a warm festive atmosphere for the prosperous New Year.
III. Purpose of the activity
1. Use the Spring Festival to enhance the consumption atmosphere of nightclub halls and KTV during the Spring Festival and Valentine's Day, and tap the consumption potential of young consumers around;
2. Enhance the attention of customers, cultivate consumers' post-holiday consumption potential and seize market opportunities.
Fourth, the activity time
20XX year x month x day (New Year's Eve) -x day (Lantern Festival)
20XX, x, x, the advertising campaign for Spring Festival begins, and the advertising campaign for Valentine's Day begins. At that time, the enterprises under the group company will jointly launch the advertising and promotion plan of this event.
Verb (abbreviation of verb) advertising demand
1, media plan:
Publicity cards, X-shaped booths, infield paintings, short messages and personnel publicity.
2. Advertising words:
(1) Silver Lake bids farewell to the old year and Five Blessingg rejoices in the New Year.
Give you happiness, good luck, good wishes and true feelings. Jin Supreme Congratulations: Happy New Year!
③ XXXX20XX New Year Carnival Colorful New Year. May our happiness be shared with you!
3. Spring Festival promotional gifts: Gold coins, chocolates, gold ingots and Fuwa. Roses and heart-shaped chocolates on Valentine's Day;
The promotion content of intransitive verbs
In our traditional Spring Festival, everyone is looking forward to good luck in the coming year, having a good "mouth color" when going out, seeking wealth and praying for family safety. Therefore, we should always pay attention to the fact that guests who come to our club for entertainment and consumption also want to create an atmosphere, find feelings and have fun. Therefore, all service departments should strengthen service training during the Spring Festival, which can greatly enhance the consumption desire and impulse of guests through good "oral color" and the festive atmosphere we carefully create.
1, this year's scene layout is mainly red and pink, highlighting the festive and peaceful colors;
2. Every room in 2.KTV is decorated with festive aliases (for example, the room is rising step by step, the room is full of flowers and so on). ) to show good luck. If the guest has booked a room, it can be reported directly to the guest according to the festive room number;
3. During the event, a special New Year discount package will be launched to meet the needs of business customers.
① Rich and auspicious package: about 50 people, 6666 yuan.
② Happy Package: The price for about 20 people is 3333 yuan.
③ Good friend party package: about 10 people, and the price is 1288 yuan.
(The package delivery content is made by KTV itself, and a clear discount is required. )
4. Hall programming:
(1), opening beat (30 minutes), festive songs and dances, performances.
② The prize of the interactive game (15 minutes) is the Olympic Fuwa doll.
(3) At 0: 00 (15 minutes), the singer skewered "Congratulations on Getting Rich" and "The God of Wealth has arrived";
(4) Dancers are required to lead the dance with red powder.
5. The special activity "You are my rose, you are my flower" was launched on Valentine's Day.
① All girls who come to XXXX International Club for consumption on Valentine's Day can get a fresh rose for free;
KTV private rooms will give heart-shaped chocolates according to the room type.
A big room and three boxes
Zhong Fang Hull
A box in a small room
3, XXXX interpretation hall Valentine's Day confession: Say your love!
On the night of Valentine's Day, guests can go on stage to talk to their sweetheart. The company gave away a box of heart-shaped chocolates for free.
Seven. Activity arrangement
1, outfield:
① The Rainbow Tube in the parking lot updates the contents of the New Year and adds "Happy New Year" and "Happy New Year";
② 300 red lanterns (including recreation department) are hung around the parking lot, which are covered with Leeds seal and red lanterns;
(3) at the gate (both sides of the security office), two pots of 250cm oranges; The banner above the billboard reads: Happy Spring Festival to the people of the whole town!
④ On the flower bed opposite the entrance of the lobby, make an Olympic rings (steel neon tube) with a width of 8m and a height of 5m. Under the Fifth Ring Road, make 5 light boxes on the facade of Fuwa; (Attached with design drawings)
⑤ 10 lanterns are hung on the lantern rack at the entrance of the lobby, and the contents of the exhibition board are updated: XXXX20XX New Year Carnival.
3. Outside the lobby:
① Six big lanterns are hung around the eaves;
2. Make a peach blossom gate shape at the gate;
(3) KT plates are carved on both sides of the door glass to carve golden large-scale Ssangyong play beads, and "Happy New Year" is carved with foam under the treasure beads;
④ The KT glass plate on the second floor is engraved with a red antique window shape, in which one side is "auspicious" and the other side is "lucky";
⑤. All the glasses in western restaurants are engraved with KT plates in the shape of red antique windows;
6. Two pots of 250cm oranges with Lishi seals and red lanterns.
4. In the lobby:
① Replace 6 strings of lanterns at the original hanging place;
(2) Hanging six strings of lanterns along the first arc of the ceiling;
(3) the guardrail on the second floor is modeled as an ancient window with KT board;
(4) Five-meter-high escape tree with Lishi seal and pink lanterns, surrounded by chrysanthemums and small broken flowers, leaving a passage for guests to bypass.
⑤ Foam sculpture is as old as Long San. Requirements: vivid and lovely.
5.hall:
(1) Remove all the items hung before, and hang 6 strings of lanterns, 6 strings of homemade firecrackers (10 meters long) and 10 strings of big snowflakes;
(2) Hanging couplets in the air (KT board hollowed out): Yinhu resigned from the old year and Five Blessingg celebrated the New Year;
(3) Make an antique big screen on the stage, surrounded by 200 peach branches, creating a pink artistic conception;
(4) hanging around the hall 10 single light.
⑤ The red and green yarn above the glass door in the lobby is updated to pink stretch cloth.
6. Elevator on the third floor:
Self-made peach trees, peach blossom island stone carvings.
7, each floor channel:
① Self-made foam carved characters, such as "Dragon and Horse Spirit", "beaming with joy", "colorful" and "Winning a windfall". (the size of the purchased finished product is too small), and peach blossom branches are added.
② The empty position of the passage is strangely shaped with pink elastic cloth.
8. On the night of Valentine's Day, some posts were adjusted. For example, do "Happy Valentine's Day!" Above the gate. Words,
9. Entertainment sector:
(1) There is a 3-meter-high flower-avoiding tree in the lobby, which is covered with stone seals and pink lanterns, surrounded by chrysanthemums and small broken flowers, leaving a passage for guests to bypass.
② Six strings of China traditional lanterns are hung above the gate, with three lanterns in each string;
The words Happy New Year are engraved with foam above the glass door, and the door is a peach blossom door. There are two strings of 250cm firecrackers hanging on both sides of the door.
Eight. Activity arrangement
1. Program Department: the arrangement of Spring Festival programs (including Valentine's Day and Lantern Festival), the production of games, the adjustment of music, the follow-up of clothing styles and orders;
2. Planning Department: scene layout, advertising design and release, and production of program props;
3. Engineering Department: timely cooperate with the planning department to make special props and arrange the use of lighting and electricity;
4.KTV, lobby and housekeeping department: timely deploy staff to cooperate with the venue layout, and select staff suitable for playing the God of Wealth from the staff to cooperate with the program department to perform;
5. Finance Department: follow up the design and printing of various tickets in time;
6. Purchasing Department: timely purchasing items needed for activities;
Nine, the end
Our clubhouse is an organic cooperative group, and the success of every activity depends on the cooperation of all departments. At the beginning of the new year, I believe that through this effective cooperation, all departments will understand each other better, and our performance will be more prosperous, step by step, and we will unite sincerely!
Attraction scheme of hotel Spring Festival activities II. The purpose of the party:
In order to strengthen the cohesion of hotel employees and enrich the cultural life of hotel enterprises; Express the hotel's care and greetings to employees' festivals, and at the same time give employees a stage to show their talents, so that leading employees can happily get together to sum up the past and look forward to the future, and spend the 20XX Spring Festival together.
Second, the theme of the party:
"Silver Lake makes Spring Festival, Yu Zhu welcomes Spring Festival" party.
The theme of "Zhu Yu welcomes the new" party: mainly performing arts programs, showing employees' talents and spiritual outlook, interspersed with relaxed and lively game programs, improving the interactivity and participation of the party, really playing the role of all employees' get-together, which is conducive to further harmony between colleagues and cadres, and to the cultivation of team consciousness and collective honor.
Third, the party time:
20XX on the evening of February 3rd.
Fourth, the meeting place:
17f conference hall
1. Balloons, lanterns, ribbons, etc. Arranged around the venue. The whole venue should reflect a harmonious, peaceful and festive atmosphere. At the same time, the stage should take into account the convenience of the audience in the interactive session.
2. Stage background setting: the font of "Spring Festival Evening".
3. Multimedia equipment: projector × 1, projection cloth × 1, small TV × 1, 4 microphones.
4. On the party table: candy, fruit, melon seeds, peanuts, etc.
5. Interactively prepare small gifts for the party.
Verb (abbreviation of verb) party member participates: all staff and leaders of all units.
Sixth, the party features:
1, the highlight of the party is-lively.
2. The host mobilized the atmosphere, and the atmosphere on stage and off stage was warm.
The highlight of the party is caring and encouraging.
4. The leaders spoke in succession to express encouragement and care, and the content of the program centered on joy and unity, which was encouraging.
Seven, the party's program tasks:
1, Housekeeping Department, Catering Department, not less than 5 programs.
2. There shall be no less than 4 programs in the front hall.
3, the comprehensive department of not less than 3 projects.
4, the security department of not less than 2 projects.
Remarks: All departments can jointly prepare performances.
Nine. Arrangements for the preparatory process:
1 and 20XX February 1, all departments will report the Party's program to the General Office.
2, 20XX February 1 day to complete the string party, by the general office to assist the host.
3.20XX February 1 day, the party program will be previewed at 17f.
4.20XX February 1 day party goods procurement in place.
5. The venue layout of the party was completed on February 1 day, 20XX.
6.20XX February 20th, 1, 14: 00pm, arranged in 17f conference room.
7.20XX On February 3rd, at 7: 00 pm, the items in the venue were placed.
8. The party officially started at 9: 00 pm on February 3rd, 20XX.
Three purposes of the hotel's Spring Festival attraction program: through holding a series of promotional activities during the Spring Festival, the restaurant's popularity in the local area will be further improved, so that customers can feel the restaurant's influence and popularity in the local area, attract tourists and expand consumer groups, thereby well increasing our store's operating income and expanding brand influence. Do word-of-mouth marketing in the local area.
Activity content: According to the holiday characteristics during the Spring Festival, choose the promotion method that suits you.
First, the store decoration, atmosphere
1, some pictures related to the Spring Festival and posters of promotional contents in the restaurant were posted, mainly in red, which highlighted the festive atmosphere of the festival.
2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.
3. From the beginning of February, relevant publicity materials will be played in the store for a certain period of time at noon and evening every day.
Second, advertising.
1, leaflets.
2. Newspaper advertisements.
3. Poster making.
Description: Franchisees with advertising needs can contact the planning department in advance, make a good publicity effect map and do a good job of advertising preheating in advance.
Third, promote the division of labor.
1, leaflet distribution is completed by relevant departments;
2. Individual and regular customers are specifically responsible for the booking of each store;
4. The store manager is solely responsible for promotion and reservation.
Fourth, specific promotional activities.
1, "Large-scale group meal promotion"
Activity content: During the activity, customers who come to our store for dinner can enjoy different discounts according to the corresponding number of people (except the fifteenth day of the first month).
2 -4 people can enjoy a 10% discount.
5 -8 people can enjoy 8.8% discount.
9 people-12 people can enjoy a 7.8% discount.
The Spring Festival is also the day when China people are most willing to spend money. Obviously, how to develop the Spring Festival market is promising. So how should the catering industry seize the business opportunities contained in the Spring Festival consumption? Of course, first of all, we should do a good job in market research, accurately grasp the changing trend of people's consumption during the Spring Festival, and then formulate targeted promotion strategies.
Hotel Spring Festival Scenic Spot Scheme 4 The Spring Festival is coming. Based on the successful promotion experience last year and the new situation of the hotel industry this year, this promotion plan is formulated. Please ask the leaders for instructions:
First, the "Lucky Spring Festival" package was launched during the Spring Festival:
The package includes the following services: (2) Room: 208 yuan/room/day.
(3) Entertainment: 12:30- 17:30 give a private room for 5 hours; Gift 17:30-02:00 3-hour private room with consumable value1goods from 28 yuan.
The full service price is 888 yuan.
Second, the guest room:
1. From New Year's Eve to the fifteenth day of the first month, 20 special standard rooms are launched every day, 188 yuan/.
2. Anyone who stays in the preferential standard room will get a beautiful Spring Festival gift.
Third, catering:
1, launch "Ruyi" New Year's Eve dinner:
588 yuan/table, 688 yuan/table, 888 yuan/table
Book a New Year's Eve dinner in advance and send a gift.
2. During the Spring Festival, the banquet hall launched the Spring Festival package:
Friends party banquet: 699 yuan/table
Happy time after dinner: 799 yuan/table.
Rich and auspicious banquet: 899 yuan/table
Four: enthusiastic service, sunshine entertainment:
(1) The ballroom on the third floor is equipped with first-class audio equipment and professional dj technicians, which can accommodate 50- 100 people. It is the best place for class reunion, birthday party and small dance. Book a 50% discount during the Spring Festival.
(2) There are hundreds of popular cigarettes at home and abroad gathered at the cigarette counter, with complete varieties and moderate prices, which are the first choice for holiday gifts.
(3) The tea bar offers a 30% discount on gift tea and can provide tea storage service.
5. Launch the "intimate lover" candlelight package on Valentine's Day.
Package 360 yuan (including catering: 200 yuan, room 208 yuan) has no service charge, and the room includes two breakfasts.
If you book one week in advance, you can order a song for free on Linyi Radio.
If you book three days in advance, you will get a beautiful box of chocolates.
Hotel Spring Festival Attraction Scheme 5 Purpose:
In order to strengthen the cohesion of the company's employees, enrich the company's cultural life, express the company's care and greetings to employees' festivals, and let everyone have a happy Spring Festival in 20XX.
Activity theme:
"Hotel staff reunion dinner" and quarterly outstanding employee award
Activity time:
20xx February1817: 00-21:30.
Venue: Hotel
1 Floor Zhuo 'an Restaurant (the restaurant is closed that night)
Participants: all hotel personnel and leaders at all levels.
Number of participants: about 50 people.
Service personnel on the same day: all managers (store manager, deputy store manager, duty manager, sales manager, house manager, foreman, finance, cashier, personnel, etc. ) serve the grassroots employees.
Event host: Yu Moumou
Venue layout: 16: 00
Store manager, deputy store manager, duty manager, sales manager, room supervisor, foreman, finance, cashier, personnel, etc. Gathering in the restaurant can decorate the restaurant a little and hang some balloons to create a festive atmosphere. Set five tables, each table 10 people, and put a plate of fruit, peanuts, melon seeds and sugar on the table.
The layout is completed before 17. Wang is responsible for the photography of the day and the menu arrangement of the night. Yu Moumou is responsible for making raffle tickets and raffle boxes in advance (two raffle tickets are given to employees, and employees tear them off 1 and put them in the raffle box when they arrive), making banners and buying snacks.
17: 00 XXX to make an annual work summary;
17: 08, XXX read out the nominated outstanding employees, * * * 7, Wu Moumou awarded bonuses to the employees nominated by various departments;
17: 16 outstanding employees in this quarter were read by XXX, and honorary certificates and bonuses were awarded to outstanding employees in this quarter, and photos were taken as a souvenir;
17: 19 excellent employee representatives speak;
17: 24 CEO speech;
Dinner will be announced by XXX at 17: 35 (cold dishes, hot pot and dry pot dishes will be served before 17 and after 16: 00). Please enjoy the Happy Meal. The store manager, deputy store manager, duty manager, sales manager, room supervisor, foreman, finance, cashier and personnel will serve all the dishes.
After 18: 00, the lottery began one after another, and Yu Moumou assisted in awarding prizes.
18: 00 has 10 encouragement prize, worth about 15 yuan. Hand warmer = 150 yuan-Zhang Moumou, Zhang Moumou, Li Moumou, Chai Moumou and Li Moumou each draw 2.
18: 15 third prize, with a value of about 150 yuan =450 yuan-1 selected by Wang, Chen and Luo respectively.
18: 30 two second prizes, worth about 300 yuan =600 yuan-1 chosen by XXX and XXX respectively.
19: 00 first prize: 1, worth about 500 yuan Prize =500 yuan-drawn by Long Moumou.
19: 00 karaoke and bar entertainment: about after dinner.
/kloc-Start singing and clubbing after 0/9: 00. 1 large private room, originally located on the 3rd floor of Ren Fang Hotel.
Ktv, you can go to Su He Bar on the second floor. Yu will coordinate Jia Hong to book in advance. (Location, room number, expenses, notifying employees, etc.). )
It ends around 2 1: 30, and employees who want to continue singing or clubbing can stay and continue.
Others: Spring Festival benefits for employees: one box for each fragrant pear, one box for each apple, and one pot for each arowana blended oil, which was purchased and distributed by Yu Moumou, Zhang Moumou and Li Moumou (/kloc-purchased and distributed before February 5).