The proposal is generally needed within the company to describe the content of a specific project. The following is my health porridge business plan, I hope you like it.

Health porridge business plan 1 1 basic information of the project

Project name: Health porridge shop management mode: partnership business scope: facing the vast number of residents industry type: catering industry project investment: about 200,000 yuan.

Venue setting: Overview of the project near the People's Square in the center of Jingdezhen: Provide convenience for customers (provide all kinds of porridge, all kinds of side dishes and snacks), and provide part-time jobs for college students to meet the health needs of people in civilized cities and provide quality services.

Business purpose: The porridge shop for health care aims to provide all customers with satisfactory services such as good quality, low price, healthy health care and so on.

1. 1 project background

Today, "dietotherapy" has become the key word of healthy diet, and "porridge diet" has become the popular fashion in the catering market. In the past ten years after the reform and opening up, due to the needs of the working environment and social environment, the pace of people's life has been accelerating, and the fast food industry has rapidly grown into the main body of the catering industry. According to the statistics of the Domestic Trade Bureau of the Ministry of Commerce, the fast food industry is developing faster than the whole catering industry, reaching an average annual increase of more than 23%. Last year, the growth rate of the fast food industry was 7% higher than the average growth rate of the whole catering industry, and now it has occupied more than 35% of the total business of the catering industry, and local specialty fast food is the absolute pillar industry of the whole fast food industry. With the improvement of people's quality of life standards, the whole society is advocating and paying attention to healthy eating. Western-style fast food is called "foreign garbage" because of its inherent "stubborn disease". Especially in recent years, Western-style fast food crises have occurred frequently, first Sudan red, then avian flu, and then the "genetically modified French fries" incident and the "cancer-causing oil fried a thousand times" incident followed by the media, followed by a series of "panic incidents" of food health crisis, local specialty fast food is favored and loved by people because of its green nutrition, healthy and delicious taste, rich variety, quickness and affordability.

1.2 Market prospect and present situation:

"Food is the most important thing for the people". Since ancient times, the catering industry has always been one of the pillar industries of people's livelihood, and it is also the first choice for small and medium-sized investment entrepreneurs to get rich. China has a huge market with a population of1300 million since it entered the 2 1 century. With the sustained and steady growth of the national economy and the continuous improvement of people's living standards, the catering industry has developed rapidly under the strong pull of many factors, and has already broken through the market mark of annual sales exceeding one trillion yuan. According to the statistics of China Hotel Association, the turnover of catering industry in China in 2004 reached 436.8 billion yuan, accounting for 1 1.2% of the total retail sales of social consumer goods; In 2007, the catering industry broke through the total business volume of 1 trillion yuan, and continued to maintain a high-speed development of about 17% annually. Entering the 2 1 century, people's "eating" is no longer just to fill their stomachs, but one of the important signs of personal health and nutrition, lifestyle and personality taste.

There are many kinds of porridge and side dishes.

Whether it's a hot summer or a cold winter, whether it's a spring full of bloom or a rich autumn, light and healthy porridge is the first choice for people who have poor appetite and are in a sub-health state. Opening a porridge shop can fully cater to the trend of modern people's health-oriented life, and the cost is low and the return is stable.

Ordinary families, especially employees, are afraid of trouble and time-consuming because of the rush of time. Diet is relatively monotonous.

Then there is the fact that ordinary people don't know how to keep healthy in their diet. Even if they do, they are really helpless in purchasing. They don't buy much, are not easy to purchase, are easy to waste and are unprofessional. And our health porridge is:

1. Hire the support of medical and nutrition experts.

2. The public and the fine varieties are supplied together at the same time, which has the advantages of wide application, strong pertinence, time saving, low cost and good effect, and can completely achieve the effects of dietotherapy health, beauty and longevity.

3. Professional, easy to purchase, complete ingredients, low price, no waste, although the decoration is simple, it is particularly home-like, warm and relaxed. There are mahogany bookshelves on the south wall, which are littered with various books. There is a wooden window hanging on the central wall, creating a unique atmosphere in China. In the north, except for the gate, the rest are all bright glass bay windows, with red draperies. Only square tables are placed near the window, and each table can seat 4-6 people. However, the air, light and sound here are fascinating and hard to give up, and it feels as relaxed and free as at home. There is classical light music in the shop.

2.3 Benefits of this product

Analysis on the benefits of health porridge to human health;

1, invigorating spleen and stomach, and helping digestion:

Health porridge contains amylase, polyphenol oxidase and other substances, which is beneficial to the digestion and absorption function of the spleen and stomach. It is a dual-purpose product of medicine and food that blindly supplements the spleen and stomach. Both spleen yang deficiency and stomach yin deficiency can be eaten. Clinically, it is commonly used to treat spleen and stomach weakness, anorexia, fatigue, diarrhea and other diseases;

2. Nourishing kidney and benefiting essence:

Health porridge contains a variety of nutrients, which have the functions of strengthening the body, nourishing the kidney and replenishing essence. Women with more leucorrhea and frequent urination can take it;

3, lung and cough:

Health porridge contains saponin and mucilage, which has lubricating and moistening effects, so it can benefit lung qi, nourish lung yin and treat lung deficiency, phlegm and cough for a long time;

4, lower blood sugar:

Health porridge contains mucin, which has the function of lowering blood sugar, can be used to treat diabetes, and is a good diet for diabetics.

5, prolong life:

Health porridge contains a lot of mucin, vitamins and trace elements, which can effectively prevent the deposition of blood lipids on the blood vessel wall, prevent heart disease, and achieve the effects of benefiting the mind, calming the nerves and prolonging life;

6, anti-hepatic coma:

In recent years, it has been found that health porridge has a sedative effect and can resist liver coma. Health porridge Gouqi porridge can enhance physiological activity, quickly restore physical strength, eliminate fatigue, low fat, high nutrients, help metabolism and achieve beauty purposes. It also has the effects of lowering blood sugar and cholesterol and anti-tumor. Women should eat more during menopause. 2.4 Products and services

2.4. 1 main products:

More than 300 kinds of porridge and 62 types of dry spots are supplied in turn: cereal porridge/KOOC-0/4 types of bean porridge/KOOC-0/6 types of vegetable porridge, 36 types of meat porridge, 40 types of flower porridge/KOOC-0/2 types of fruit porridge, 32 types of traditional Chinese medicine porridge, 80 types of fish porridge, 20 types of other porridge/KOOC-0/2 types of 2.4.2 supporting products, 62 types:

Advantages of tea 10: numerous varieties, wide adaptability, high selectivity, cheap raw materials, easy procurement, short technological process, no need for special technology, easy production, good sales and no off-peak season. Disadvantages: Because of many ingredients, the initial purchase is a little troublesome, and the promotion needs a process.

Like local special stewed dishes (such as Sichuan stewed dishes, Wuhan duck neck, Nanjing salted duck, Kaifeng bucket chicken, Jiangsu and Zhejiang spoiled vegetables, Guangdong roasted meat) and so on. Local specialty snacks:

1), northern flavor: Haicheng Pie, Dalian Jujube Steamed Cake, Tianjin Mother and Child Clove Cake, Ten Brocade Sesame Cake, Pancake Fruit, Flower Rose Cake, Qin Zhen Cold Noodles, Huanggui Persimmon Cake, Kongfu Osmanthus Cake, and so on.

2) Southern flavor: Taiwan Province peanut stone cake, bean paste pot cake, pumpkin cake, Sanxian pot cake, Shanghai distiller's grains cake, loose silk pot cake, rose cake, Suzhou hemp cake, Yangzhou jujube paste cake, Hangzhou coir cake, Huzhou uncle-in-law cake, Hubei Dongpo cake, Xiaotaoyuan crisp cake, bean paste lotus root cake, Guangxi lotus seed cake, Jiangxi Jiujiang osmanthus tea.

2.4.3. Products and services:

At the same time, the restaurant will handle all aspects of relations through a series of public relations activities, providing relaxation for the development of the restaurant, including eating culture, eating health, eating taste and eating beauty! According to the survey, only 1/3 of the citizens do not eat breakfast or eat breakfast at home, and 2/3 of them often eat breakfast outside, among which 70% of the citizens are dissatisfied with the breakfast market. At present, people's understanding of porridge is still limited to the general state, with a single variety, such as rice congee with pickles, eight-treasure porridge, red bean porridge, millet porridge and preserved egg porridge. The market competition of porridge shops in Jingdezhen is not too fierce. There are three porridge shops on Zhejiang Road, especially in residential areas and around downtown areas, and there is no corresponding competitor and competitive pressure. Moreover, the location near the square is particularly favorable. There are many shopping malls nearby, such as Jinding Department Store and Zhejiang Mall, and it is close to residential areas, so the passenger flow and consumption capacity can be met.

2. Project conception

2. 1 Product features and service introduction:

Health porridge shop seems simple and ordinary, but it has a great effect. Most people only know one thing, not only the other. Family is not easy to do, big restaurants are unwilling to do it, and more people will not do it. Doctors will prescribe prescriptions but won't cook porridge, and restaurants can't or won't do it because they don't know pharmacology. It's both old and fresh. There is a saying that "one trick is fresh, eat all over the sky"!

Ordinary porridge can only satisfy hunger, with low price and low profit, and people are highly selective. What we have introduced are hundreds of green products with dietotherapy, health care, beauty and longevity. The selling point of health porridge shop is not porridge, but health! It organically combines the therapeutic effect of traditional Chinese medicine with the dietotherapy effect of rice porridge to strengthen the spleen and tonify the middle qi, and contains medicinal porridge in the food supplement, which has the characteristics of eliminating diseases without hurting healthy qi. The concept of taking porridge as general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and make consumers get value and satisfaction from it. The interior decoration style is based on the theme of returning to nature. All boards, tables and chairs. Simple and simple. It is suitable for business 24 hours a day, that is, it can make "morning and evening tea", and it can also operate lunch and dinner in two shifts, making full use of the business premises, reducing operating costs, increasing operating income and creating more lucrative returns.

2.2 Project Advantages

Compared with the local porridge shops in Jingdezhen, our project has increased the efficacy of health preservation. The local porridge shops sell a few varieties such as rice congee, eight-treasure porridge, red bean porridge, millet porridge and preserved egg porridge, and the varieties of side dishes are relatively single. And our project has six advantages:

1, affordable for the public;

2, rich in nutrition and easy to absorb

3. Sustainable consumption;

4. Xian Yi, young and old;

5. Diners can shorten the consumption time; A favorable business environment.

1), establish a cooperative relationship of unity and trust with employees. Establish equal and convenient communication methods among employees, and increase the cohesion and work enthusiasm of employees through issuing internal publications, providing rewards for free members, group entertainment and other activities.

2), community mass relations. In order to ensure sufficient human resources, obtain a stable customer base and obtain reliable logistics support, we should actively participate in maintaining the community environment and actively support community public welfare undertakings. Respect the legitimate rights of customers, provide high-quality meals and services, and correctly handle customers' requirements and suggestions.

3), government relations. Understand and abide by relevant government laws and regulations in time, strengthen contact with government departments, and actively help solve some social problems. Establish and maintain extensive relations with the media; Provide them with real information about the industry.

3. Marketing analysis

3. 1. Market research and research At present, citizens have a certain level of understanding of health-care meals. They have changed the normal big fish, big meat and greasy dishes in the past and started to choose health-care meals with more nutritional value. If we introduce a green diet with dietotherapy, health care, beauty and longevity, then both the profit space and the space people need are relatively more promising.

3.2 Positioning product market price

The survey found that the number of people who go to work and go to school in Jingdezhen do not eat breakfast or eat breakfast at home only accounts for 1/3 of the survey population, and two-thirds of them often eat breakfast outside, and this group has high consumption power. And porridge is one of the daily necessities, so the market demand is large. At the same time, hospitals and nursing homes provide regular supply and take-away services, so the market price of porridge shops is high and low. It belongs to the affordable price of mass consumption groups. In addition, some high-grade porridge for guests will be priced higher, giving people an atmospheric feeling.

3.2. 1 consumer research

1), target: general consumers, with emphasis on infants, students, the elderly, pregnant women and patients.

2) Main benefits: nutrition, hygiene, good taste, health care and dietotherapy.

3) Main occasions: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: in addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. Providing quality service to taxi drivers at night is also an opportunity to be reckoned with.

4) Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials and ingredients; More secure, hygienic and nutritious, and more effective. The tonic effect of high-grade porridge makes people with status feel superior. Maintain health, save time and effort, and make consumers feel cheap.

3.2.2 Price:

Popular category: 6.00- 15.00 yuan/bowl (such as mushroom and rose porridge), special category 15.00-85.00 yuan/bowl (beauty stewed fish and duck porridge)), high-grade category 85-200 yuan/bowl (chinese forest frog bird's nest category), health tips are written below each porridge. Monopterus albus frog porridge and Monopterus albus are rich in vitamin A, which can improve eyesight and promote the metabolism of skin membrane.

The price of these porridge ranges from seven or eight yuan to hundreds of yuan. It can also be boiled with different ingredients according to the taste needs of customers, and the price depends on the type and quantity of ingredients.

3.2.3 Tableware: Environmentally-friendly sterilized bowls and chopsticks, the style of which is suitable for the environment of porridge shop, will generally be selected with China characteristics.

3.2.4 Variety: The store keeps more than 30 varieties every day, and orders are reserved according to the menu.

3.2.5 Purchase channels:

1. Make an agreement with suppliers in Jingdezhen to ensure that the purchase price is low enough.

2. Part of them will be purchased in the nearby market to ensure the freshness of the source. 3. Contact the food wholesale market.

3.3 Sales channels

Sustainability and planning will determine that this restaurant has inherent advantages in avoiding the defect of low customer loyalty in ordinary restaurants. In order to enable this restaurant to establish a sense of authority and trust in the eyes of customers, this restaurant will establish a complete member information feedback system to realize its marketing commitment:

3.3.l Customer feedback form.

In the service, the staff are strictly required to establish the concept of customer first and listen to customers' opinions carefully.

3.3.2. Carry out customer satisfaction to the end.

Establish the concept of "customers are satisfied with themselves before they are satisfied", and always think of customers.

3.3.3. Establish a restaurant customer service questionnaire, and the marketing department will assign a special person to follow up the customer service regularly.