"Don't let your children lose at the starting line" is a slogan that has triggered anxiety in generations, and the worst thing is that this anxiety has been turned into productivity and a huge sales force.

One, the training industry

"Do not let your child lose at the starting line", so more and more training institutions came into being, we commonly have English classes, OU classes, art classes, music classes, dance classes and so on. A simple sentence, so that all the parents of students into the fear and anxiety, they are worried about their own children in the education of the children lost to other children, so even if they are frugal, but also to send their children into the training courses.

Two, the school district room

In addition, by the "children lose at the starting line" and create a sales myth is the real estate industry, a simple slogan created the concept of the school district room. By the "child's starting line" caused by the national anxiety and panic, so that the school district housing in the entire real estate market fire for nearly a decade.

Three, health care and cosmetics

What is the biggest difference between doing skin care, and not doing skin care, eating health care and not eating health care? The answer is: "The old look and look old." So, do you want to always look old, or do you want to look old? For women, being young and beautiful is the desire that every woman dreams of. Therefore, in the matter of becoming beautiful, they shed money.

Four, insurance

Friends circle, there are often insurance personnel to send such an advertisement: there is a man with cancer, because there is no insurance, to see the doctor spent all his savings, penniless. The other person is healthy and discharged from the hospital because he bought insurance. Seeing such advertisements, people tend to think that the role of insurance is so powerful. Thus, a strong willingness to buy arises.