"It makes no sense to like you." This romantic slogan of Yili Qiaolezi can be said to have been deeply rooted in the hearts of the people after years of influence. On the occasion of the brand's 15th anniversary, Qiaolezi's advertising slogan has also undergone tremendous changes - "If you like it, you will be the one to eat it." Compared with the past slogans, the new slogan is more straightforward and direct to cater to the more open and diverse love concepts of the post-95s and post-00s who grew up in a diverse environment.

However, the new slogan is somewhat lacking in creativity, and more like picking up on people’s wisdom. As early as April 2017, when the romantic comedy movie "Like You" directed by Xu Hongyu and produced by Chen Kexin, starring Takeshi Kaneshiro and Zhou Dongyu, and co-starring Sun Yizhou, Xi Mengyao, and Yang Youning***, was released, the film adopted the "Like You" , slogans like "You're guaranteed to eat".

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Product categories

1. New Qiaomanfei

Rich and smooth toffee sauce and sweet cranberry The berry jam meets the delicate vanilla ice cream, and the outer layer is wrapped in crispy chocolate crispy crust. Every bite is sweet.

2. New Chocolate Cranberry Flavor (Cranberry Vanilla Flavor)

Chocolate and a variety of nuts intertwine to create a rich and crispy taste, as well as sweet cranberry sauce Mixed with vanilla milk, you will feel the sweetness in your heart when you bite it. The chocolate crispy skin wrapped with crispy fragrant rice adds a romantic feeling and creates a rich taste.

3. Qiaomanfei (cranberry coffee flavor)

A romantic encounter between mellow coffee milk milk and sweet cranberry jam, specially added with sweet and delicious wheat crisps Grains, let the sweet little factor fill every moment with romance, and the richest taste bud experience will bring you the most romantic and comfortable enjoyment.

Baidu Encyclopedia-Qiaolezi