A: 2020 happened the best typical PR case event Chosen Nail
Nail was selected by the Ministry of Education as a platform for elementary school students online classes, a time when the Chosen Nail became the outlet for the children dominated by online classes. When learning that the App's rating is less than one star will be shelved, elementary school students are even more collective march, crazy one star, rating from 4.9 all the way down to 1.6 intended to spray it off the shelves. In the face of the new growth of young users, nail on the use of the way to beg for mercy, said to give me some face in the family of Ali poop similar to a fate, do not love please do not hurt me is just a five-year-old child, everyone is my father, with a cute, pathetic image, at the same time, Ali family's other applications are also blown up faceless Taobao no fate, hand in hand failure of Alipay shocked to laugh at the wrong sound of the box horse instead Tmall by the netizens heartbroken, have been out to fish a hand was abused by an inch of nail. Subsequently nail is to catch up with the victory, launched a series of B station style videos such as "dump nail song" "you nail up really good sound", in the video, nail with the softest attitude to sing the hardest facts. Constructed a strong correlation between the brand and B station, became a B station net red, successfully pulled up the brand's favorability among young people, and nail's rating rebounded.
Two: 2020 happened the best typical PR case event teasing goose injustice
Tencent fell for the scam, live evolved into a big drama, due to being cheated and was ridiculed by the netizens teasing goose injustice. The domineering little penguin, may not have thought that one day, will be in the hands of the old traditional enterprise Lao Ganma ate a defeat, Tencent in the day with self-deprecating public relations to cope with the launch of a spoof video. I really do nothing, eat chili sauce first place others buy a bottle of fake loss of 8 dollars! I lost 16 million, by spoofing Yang Beyond's farewell speech of the female group, Tencent has become a silly penguin in everyone's mind who ate the fake chili sauce, the official microblogging release of thousands of bottles of dried mama to seek clues to the liars and the silly sweet penguin image of weakness to the public, in the spread of the topic of entertainment, Tencent has been cheated of the embarrassing drama into a comedy to sell cute personified way of communicating with the user the whole thing to the end of the day is considered to be the Tencent is a silly penguin! Penguin is not false, but this wave of backwash operation can produce more than 16 million value!
Three: 2020 happened the best typical PR case event know wrong can change the bottom of the sea salvage
With the outbreak of the good development, the net red bottom of the sea salvage resumption of business after the meal price increase, blood Want half a portion of 23 yuan from 16 yuan, 8 small slices; half of the potato slices of 13 yuan, together with a piece of potato 1.5 yuan, self-service seasoning 10 yuan a; rice 7 yuan a bowl; small crispy meat 50 yuan a plate. This behavior quickly pushed Haidilao to the wind of public opinion, Haidilao then issued a letter of apology, and resumed the restoration to January 26 this year before the closure of the store standard. Although it caused a hot debate, but the public opinion environment is not negative, decisive action to win back the trust of the public. The relevant departments to take advantage of the situation on the public relations processing, disguised as self-pickup business advertising, the topic is not only rushed on the microblogging hot search, and won a lot of netizens praise, know the error can be corrected, is the best public relations strategy.
Four: 2020 the best typical public relations case event dangdang from wrestling cup to grab chapter theme activities
dangdang founder Li Guoqing and Yu Yu power war is in full swing, the relevant topics screen network. april 27 afternoon, some netizens found that dangdang is doing from wrestling cup to grab chapter theme activities, part of the book every full 100 minus 50, the home page broadcasting a good marriage to guard the property and love. and love, point in is a special planning topic from wrestling cup to grab chapter, recommended "man this thing" "good marriage, to guard property and love" "dangerous relationship: love, betrayal and repair the road" "the fight for control of the company: insurmountable rules of thumb" "a book to see through the equity structure" "partnership system: control as the core of the equity design" "corporate control: with small equity control of the company's nine Mode" "Equity War" is suspected of insinuating the recent incident of Li Guoqing's door-to-door grabbing of the official seal. Many netizens said: their own hotspot their own rub, while 'ironic', while selling books, dangdang can really not delay the business ah by Li Guoqing once dangerous, dangdang finally got the hang of it instead of giving the heat to others, it is better to engage in their own marketing kpi! for dangdang consumption of their own bosses and bosses of the melons, their own rubbing themselves hot! For Dangdang consume their own boss and the boss's wife melon, their own rubbing their own heat, production self-help marketing activities, the majority of netizens do not mince words of praise, humor, quite good, laugh spray, crisis public relations ingenuity.
Five: 2020 happened the best typical PR case event Burger King
As a globally recognized restaurant giant, in the late but not absent 3-15 evening party was exposed to arbitrarily change the shelf life, with expired bread to make burgers, Burger King undoubtedly became the focus of attention. Immediately issued a statement that night, apologized to consumers, announced that it would immediately set up a working group to carry out a shutdown investigation. At the same time, said that this is a failure of business management, will cooperate with government departments to investigate. However, many netizens in the microblogging collective complaint, the response is all the crown of the set of words, this response does not buy. This incident, for the Burger King crisis public relations handling did not get everyone's understanding, the loss of trust, the reputation of its products is also greatly damaged. Crisis properly handled, not only can transform the crisis, reflecting the social image of the enterprise courage to take responsibility, but also to expand brand awareness; improperly handled, damage to the reputation of the outside, and may also lead to the demise of a brand in a serious way.
Six: 2020 happened the best typical PR case event Lao Luo live
May 20, Valentine's Day, microblogging, many people reacted in Luo Yonghao live purchase of flowers point of time roses are not in good condition, the petals are wilted, rotten. To this end, Luo Yonghao sent 30 or so microblogging forwarded netizen comments and made a response, saying, affecting everyone's holiday mood, we are very, very, very sorry. Are seriously pursuing responsibility, if they do not give everyone an explanation in a timely manner, we will also give, please rest assured.May 20 the same day again microblogging public apology, and proposed remedies: in the flower point of time 100% original price refund as well as the same cash compensation on the basis of the Luo Yonghao team to provide an additional original price of the cash compensation, the total value of about more than 1 million. Netizen evaluation thick, decent, three views are positive, can not pick fault, although more than 1 million cash compensation makes people feel meat pain, but Luo Yonghao with practical action to let everyone see his sincerity, maintain the personal credibility of the old Luo as a bandwagon anchor, what is good crisis public relations, Luo Yonghao gave the answer!
Seven: the best typical PR case events that happened in 2020 Tesla vs Pinduoduo
Tesla is very passive in the face of Pinduoduo, on the one hand, Pinduoduo and the owner's actions are always caught off guard, on the other hand, the media reports almost one-sidedly analyze the legality of Tesla's refusal to pay behavior, determining that Tesla will not get the support of the court, and ignoring the Pinduoduo not authorized the legality of the action and the authenticity of the news source. If Tesla had intervened with timely public relations and taken the initiative to publicize its communication with owners, it would not have had to follow the denials, rumors, and statements over and over again. From a consumer perspective, Poundland is much more humane than Tesla. It can be seen that Poundland has done a lot of work to practically solve the problems of car owners. Pinduoduo under the banner of safeguarding the interests of consumers, with 100,000 yuan subsidies to create a big event, that is, to obtain the traffic also earned word of mouth, the overall view of Tesla ate a dumb loss.
Eight: the best typical public relations cases occurred in 2020 event the old dog indifferent
Sina microblogging on a blogger with the experience of the actual shooting of the dog indifferent restaurant. The video was reposted on September 10 by blogger @北京人不知道的北京事儿. Things then took a dramatic turn. On the evening of September 10, Wangfujing Buns released a statement online, claiming that the video's slanderous remarks were false information, that the publisher had violated the restaurant's right to reputation, and that the restaurant would pursue the legal responsibility of the relevant people and online media according to the law, as well as stating that it had already reported the incident to the police. The alarm of Wangfujing restaurant has successfully caused a public opinion crisis, the strength of interpretation of the fire, the accumulation of long-term negative emotions, a touch of fire. Netizen comment: This public relations operation is absolute. A good old-fashioned, its **** nature is to operate generously, and have the elegance to accept with a false sense of humor. To a certain extent, the dog has become a cultural card of Tianjin, but after this public opinion storm, once the golden card can still hold up?
Nine: 2020 happened the best typical public relations case events what the people need, Wuling will build what
2020 the most touching sentence what the people need, Wuling will build what in order to join the fight against the epidemic, a large number of production of masks, Wuling will be the original production workshop of the Guangxi DEFT Group was rebuilt into a 2,000 square meters of dust-free workshop, **** set up 14 masks Production line, of which 4 production N95 masks, 10 production of ordinary medical masks, from the idea to the first batch of masks off the line, only 3 days, once again refreshing the Wuling speed. Wuling masks let the world witness the speed of China, but also witnessed the national enterprise's commitment. There will be payback, SAIC-GM Wuling efforts to fight the epidemic a contribution, but also make its harvest full of popularity and reputation, Wuling Hongguang is also the light of the nation.
Ten: 2020 happened the best typical PR case event Jingdong great acclaim
Jingdong miraculously just one day time will be 100 sets of academician Zhong Nanshan team through the Guangdong Province Zhong Nanshan Medical Foundation donated to the Wuhan Hankou Hospital oxygen machine transported to Wuhan triggered netizens a piece of praise. A minute earlier delivery, may be able to save some lives, so that the epidemic spread more slowly. Jingdong Logistics opened a special channel for the relief efforts in Wuhan and other places so that the supplies could be delivered quickly. Zhong Nanshan has become a mainstay in people's hearts during this epidemic, an individual full of positive energy who has convinced netizens with everything he has done and said. So, when Zhong Nanshan wrote: thank you Jingdong heart medical aid front line, with the fastest speed to the urgently needed medical supplies to Wuhan. Jingdong unsurprisingly on the netizens screen praised.
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