Haikou City, Ledong County, a number of banana farmers to the reporter, recently, a Guangdong media in the "drug-ripened bananas, selling fruits have subterfuge," the report said that "misuse of ethylene glycol will be vomiting, nausea and burning sensation, the long-term consumption of harmful to the human body and not beneficial," the use of ethylene glycol ripe bananas there are food safety problems The use of ethylene glycol to ripen bananas is a food safety problem. After the report was broadcast, a number of domestic television stations to broadcast, the network is also widely reprinted.

Gan Dongquan, a grower who owns three banana planting bases in Hainan, told the reporter that in mid-April 2008, after he received bananas on the market from two bases in Dongfang City and Ledong County, the price has been relatively stable. In the past few days, banana prices suddenly fell, from 6 to 7 yuan per kilogram to more than 2 yuan, a decline of more than 50%, buyers are also much less.

Zhao Jun, executive deputy general manager of Hainan Wanzhong Banana Sales Co., Ltd. and president of the Hainan Provincial Banana Association, said the company loses more than 200,000 yuan of output value every day because of the sharp drop in banana prices.

Zhao Jun believes that media reports based only on the process of ripening bananas filmed at the Nanshan Agricultural Products Wholesale Market in Shenzhen City, and without seeking evidence from experts, will be the use of ethylene ripening and direct consumption of ethylene ripening is equivalent to mislead consumers, which is the main reason for the rapid decline in banana prices. Zhang Xiyan said, some of the media's inaccurate reports so that the banana industry has been repeatedly "wrong". He believes that now people get all kinds of information on the main channels rely on the media, the media should be cautious, self-discipline, norms in reporting agricultural safety, focus on the authenticity of the report and scientific, enhance the sense of responsibility, more for the sake of the majority of farmers, extensive consultation with experts, or else it will be a great damage to the industry, to the farmers to cause great losses.

In this ethylene-ripened banana fiasco, some buyers received SMS alerts that domestic bananas were about to drop in price, further triggering market panic. Industry insiders believe that does not rule out the possibility that the circulation chain to take advantage of the situation to suppress the price of bananas.

The banana farmers are the biggest victims of the several "mistaken" incidents. In fact, the incident on the field of the purchase price of the impact of large, the consumer market price impact is very small. Feedback from the Hainan Provincial Department of Agriculture's offices in Beijing, Shanghai, Xi'an and other seven cities shows that sales market prices are stable and market sales are normal. Agricultural experts believe that the main market for bananas in Hainan in mainland cities, the origin of consumers from a long distance, only to obtain accurate and timely market information, farmers can develop a reasonable price of agricultural products, so as to obtain a higher economic returns. Due to the lack of understanding of the consumer market information, banana farmers are often led by the nose by a variety of rumors, in the price negotiations with the shippers completely lost the initiative.