The commercial value of food photography lies in that many catering enterprises have to shoot recipes to show the characteristics of dishes. Before shooting, photographers need to fully communicate with customers to understand their needs, favorite styles and other information. When shooting, the chef needs to present the "half-cooked" dishes in order. This is because when dishes are half cooked, their shapes and colors are more expressive than when they are fully cooked.

Commercial food photography can be roughly divided into the following stages:

1, dish making: Considering the shooting effect, the chef and photographer will discuss how to make it, which will have a better effect.

2. Scenery: Excavate the cultural connotation behind the dishes and decide what environment and props to use for the scene layout.

3. Lighting: Set up tripod, lighting and other photographic equipment in the dining room.

4, shooting from different directions, choose the best shooting angle, it is best to use multiple seats.

5, details adjustment: For example, adding a lemon to iced tea can add a little color to monotonous photos; Make full use of shadows to reflect the three-dimensional sense of dishes.

6. Post-processing of photos.

Lighting of food photography

Lighting is very important for all kinds of photography. A qualified food photography should at least satisfy the presentation of the sense of food material and the temptation of food vision. If the conditions are right, you can shoot with ambient light. However, professional commercial food photographers use on-site lighting to achieve the desired effect.

The following are common lighting methods. Firstly, a down-illuminated flash is set above the dishes, and a large soft box is equipped as the main light. The photographer took pictures from the top side of the plate. One side is equipped with a flash lamp and a soft box as an auxiliary light. A flash lamp with a standard cover is set on the back of the dish as a modeling lamp, which can increase the contrast between light and shade and the texture of the dish. The photographer adjusted the shooting effect by adjusting the flash intensity of three flashlights.

Photos taken by the above recommended lighting methods.

Creation of the background of food photography

A good background can make an ordinary dining table look like a five-star restaurant. The color of the background almost determines the tone of the whole image, and different color schemes determine the different styles of the picture and food. The bright background can better reflect the fresh feeling, and it is more relaxing and carefree with cold salad and green leafy vegetables. The profound and changeable background can create a romantic and mysterious feeling, full of artistic appeal, and can reflect the unique cultural connotation of food with western food and western food.

This picture uses purple flowers as the background of the cake, which is dark in color and delicate in texture. Set off the beauty of the cake with the beauty of flowers, complement each other and show exquisiteness and nobility.

Prop hongtu gourmet pinwei

Integrating different tableware into the picture of food photography can create various artistic conceptions. Some photos showing western restaurant dishes even include elements such as dining tables and candlesticks. In the collocation of food and tableware, we should pay attention to the distribution of screen area, and the area occupied by the main course should not be too small to avoid usurping the role of the host. In the composition of collocation elements, the main points stop here, and a certain space should be reserved in the picture, so as not to be too full and create a harmonious atmosphere.

These are the skills that Bian Xiao shared for you about commercial food photography. For more information, you can pay attention to Global Ivy and share more dry goods.