1, focusing on "National" explosive items, innovative categories
For focusing on a single category, "Fish You Together" is completely achieved. As a representative of innovative categories, "Fish You Together" is not only perpendicular to the category of pickled fish, but also creates a new category of pickled fish @ rice.
2, brand rejuvenation, positioning young and fast fashion crowd.
As the pioneer of pickled fish @ rice, "Fish You Together" subverts the traditional pickled fish model, makes pickled fish in small portions, fashionable and fast-food, accurately targets young and fast-fashion people, and creates a pickled fish and rice explosion with fast meals and fashion, which has become the favorite of young and fast-fashion leisure people.
3, the product is good, suitable for all ages, and there is a market in the country.
Fish with pickled vegetables is a popular Sichuan dish, which has a huge consumption base and a high degree of market acceptance. In order to make pickled fish @ rice more acceptable to the market, "Fish You Together" has done enough homework on the ingredients, and "Pickled Sauerkraut" is selected from Sichuan and Chongqing, which can make the product sour from the inside out and have a long aftertaste. Among them, the "fish" is the boneless Basha fish from Vietnam, which is fresh as raw, boneless and spineless, fresh, fragrant and tender.
4, the guest list is low, and the table is turned quickly.
Not only can they satisfy the dream that 1-2 people can eat pickled fish if they want, but most importantly, their consumption is low. Guests can enjoy themselves by ordering a fish with pickled vegetables, and then serving a side dish with rice or steamed bread. However, such consumption is less than that in 35 yuan.