Brand awareness is not enough. First of all, Burger King's popularity is not particularly high, so that in the brand on the loss of KFC and McDonald's, and KFC and McDonald's is almost a globally known fast food restaurant, but mention Burger King many people do not know, so that its popularity is not high is a fatal flaw, and KFC and McDonald's in advertising is almost all brainwashing, but like Burger King is seriously do Food,

Rarely advertised, so that in everyone's impression for the Burger King is not particularly familiar. The stores are too few. Of course, Burger King stores are relatively few, eaten Burger King people know that Burger King inside the burger is indeed very tasty, but for these loyal fans, if they want to eat Burger King in many places is not to be seen, which is Burger King is limited by a reason, and sometimes point slowly will appear beyond the distribution range of the case,

Because the Burger King is mainly opened in the first and second tier cities, and the second tier cities, and the second tier cities, and the second tier cities, and the second tier cities, and the second tier cities, and the second tier cities. In the first and second-tier cities, and second-tier cities are not particularly many stores, so that some other places like let alone, but for KFC and McDonald's is not the same, they are open in almost every corner. You can get KFC and McDonald's anytime, anywhere. Burger King is not cheap. In fact, for us ordinary people, KFC and McDonald's prices are not cheap,

So that many people may occasionally eat a KFC or McDonald's then Burger King's price to be more expensive than the two of them, it is precisely because they are full of materials, so that the cost of the natural price is also higher, if you go to eat Burger King, then, a meal for a person is almost to spend fifty to sixty dollars, even a burger will cost up to thirty to forty dollars. Even a burger to spend to thirty or forty dollars, so that for our ordinary consumers that can not afford to spend, so they are still willing to go to KFC or McDonald's inside the meal.