If you have the habit of brushing Jieyin, I believe you will have seen a lot of catering and food content on it, each with its own flavor. And it's good to see some of them getting customers.

Perhaps you have also thought of low-cost attraction of customers on Jieyin, mainly through content attraction.

But what content to shoot?

That is, there are no interesting people, and can not find a topic that can explode, like other people to shoot a paragraph seems to have nothing to do with the diversion. I'm not sure what I'm going to do.

So let's take a single video today to see what food-related content is capable of becoming explosive?

1, challenge related topics

For example, 100 yuan to eat the series. This is a popular topic that has been officially launched by Jittery Voice, and many food podcasts have challenged it. There is also the challenge of Banu Maodu hot pot, and you can get a Banu card by taking a video.

The Tiangongyuan snacks to play the challenge very well, he will hold a daily "big appetite king eating buns live", 60 minutes to eat 55 buns, the prize 8888 yuan.

Eat 30, free + reimbursement of travel expenses 888 yuan. Attracted countless people to challenge.

The video was taken during the challenge, and there was new material for spreading. One of the challenges was successful, receiving 10,000 challenge gold, and the video shot on the spot received 162.8W likes on Shake.

2, hidden eating, hidden menus, secret codes

3 yuan a bowl of "undersea salvage tomato beef rice" and "egg shrimp slippery with bean puffs", COCO's hidden menu, to meet the consumer's curious psychology

This kind of food is not only for the customers, but also for the customers who want to know more about the restaurant.

This kind of video is not just for dissemination, but also highly relevant to the restaurant, which really makes customers remember and want to come to eat.

3, selected a very spread of dishes

For example, there is interaction with the customer dishes, the most typical is the Xi'an wrestling bowl of wine, drink a bowl of wrestling bowl, brought fire Yongxingfang special food commercial street, make a lot of scenic spots food street are now beginning to imitate.

There are also high-value, eye-catching dishes, plating, but also to win the audience's eyes, recognizable.

4, to break the cognitive food scene

Food scene can break people's usual cognition, but the formation of communication hotspot.

For example, if you cook with the largest pot on the Internet, the family version of the food scene will give you a shocking viewing experience.

No one has ever seen this kind of "big" scene at home before, and everyone will want to see how it's done.

5, food safety as a starting point

Food safety is also a concern.

For example, a noodle shop in Nanjing called Youda is using this as an entry point to release a video on ShakeSound that makes the food production process transparent.

This has the advantage of allaying consumers' food safety concerns and increasing offline customer attendance while shaping the brand image.

6, the use of good social hotspots

For example, this epidemic, Laoxiang chicken a meal operation for the brand has won countless goodwill.

In order to tide over the difficult period of the epidemic, Laoxiang chicken employees voluntarily lower salaries, sign a petition, Laoxiang chicken chairman got the petition on the spot to tear it down, and said something.

This scene was filmed and sent to Jitterbug, and the related topic playback reached more than 13 million. And this video also breaks through the Jitterbug platform and spreads throughout the network.

From a business point of view, this wave of operation is absolutely earned.

7, pass the love

For example, this dry Qing 铪 chrome noodle shop's jittery voice number, often 3 dollars to migrant workers, the elderly to eat a very large bowl of noodles, and full of content.

This account multiple similar delivery of love video have received tens of thousands of likes.

Above. If you are in the catering industry and want to borrow jittery low-cost customer acquisition, you can try to start from the above shooting content.

If you are interested in jittery voice marketing, welcome to consult online