The disadvantages of opening your own shop are also obvious. You have to do your own work to open a shop, such as store planning, Logo conception and so on. This requires entrepreneurs to have some experience in brand planning and management, otherwise a storefront with no professional sense will be planned if the style is inconsistent, which will have some influence on consumers' willingness to buy. In the acquisition of professional materials, if entrepreneurs don't understand and have no acquisition experience, they can simply buy inappropriate or some high-priced products.
The advantages of opening a franchise store are obvious. The franchise headquarters has established a perfect operation success model, and the brand has a certain market awareness. The headquarters will continue to expand the brand awareness, eliminating the troubles of entrepreneurs' later publicity. You don't have to explore from scratch to open a franchise store. The headquarters has its own set of excellent operation methods and training processes. Joining the headquarters for many years of operation and industry experience has already had a set of scientific planning, site selection, operation and maintenance processes. Even franchisees with zero experience can easily open stores after training.
Of course, when franchisees open stores, they have to earn a certain amount of intermediate expenses, and they can enjoy the cool with their backs against the big trees. Compared with the weekly surplus of tens of thousands, the intermediate expenses are nothing big or small. Subsequent raw materials are likely to be more expensive than those in the general market, but the quality is guaranteed. Franchisees lack autonomy to a certain extent, and it is necessary to adhere to brand consistency in some aspects. One more thing to say here is that the price cannot be adjusted randomly, and it is necessary to keep the price highly the same.