"Muxiang has shortbread all over the world, and the whole world has Muxiang's shortbread" is the goal that everyone in the company is striving for; adhere to the company's core value concept, maintain our own style, take the road of Muxiang's characteristic development, pass on the millennium culture, and dedicate to Muxiang's hometown as our obligation.

Merxiang over the years has been leading the development of the entire Jinhua shortcake industry, witnessed the development of Jinhua shortcake changes, created a number of first Jinhua shortcake industry, the millennium of the process of changing the shortcake industry from me to become a leader in the shortcake industry.