I. Experimental purpose: to understand the role of search engine marketing on the network marketing information transfer, through the part of the selected website search engine friendliness analysis, in-depth study of the website construction of professionalism on the impact of search engine marketing, for the problems found, put forward the corresponding recommendations for improvement. II. Experimental content: (1) selected from the alternative sites in a corporate website; (2) browse the site and confirm the site's most relevant 2-3 core keywords (such as the name of the main product, the industry, etc.); (3) with each keyword in the search engine google and baidu search, to understand the site's performance in search results, such as rankings, web page title and summary information content, etc., and at the same time record the ranking and summary information of other competitors in the same keyword search results with the selected enterprise counterparts; (4) analyze the search engine friendliness of the investigated website according to the relevant information. III. Experimental steps: this experiment takes Mengniu enterprise www.mengniu.com为例. And search with two search engines GOOGLE, Baidu. Mengniu Dairy Group was founded in January 1999, is a Sino-foreign joint venture. Headquartered in Shengle Economic Park, Helinger County, Hohhot City, Inner Mongolia, the total assets of more than 6 billion yuan, 29,000 employees, dairy production capacity of more than 3.3 million tons / year. Up to now, Mengniu Group has established more than 20 production bases in 15 provinces and municipalities across the country, with more than 300 phases of three series of liquid milk, ice cream and milk products, and the products have been awarded "China Famous Brand" and "China Well-known Trademark" for their excellent quality, "National Inspection-free" and the first consumer satisfaction and other honorary titles, products covering the domestic market, and exported to Mongolia, Southeast Asia, the United States, Saipan, Hong Kong and Macao, and other countries and regions. 1.In Baidu search "Mengniu" as a keyword to search, find The top-ranked website is Mengniu's corporate website, with about 14,400,000 related web pages. If you search for "yogurt" as a keyword, you will find about 476,000 related pages, and the third ranked page is Mengniu's corporate website. The first place is Bright Yogurt. If you search for "milk" as a keyword, you will find about 32,400,000 relevant web pages, and you will not find any information about Mengniu after searching for more than 10 pages. Even "dairy products", "dairy products", "yogurt", etc. are all valid information about Mengniu. 2. Search in GOOGLE with "Mengniu In a GOOGLE search with "Mengniu" as the keyword, about 3,610,000 related web pages were found, and Mengniu's corporate website was ranked first. Searching with "yogurt" as the keyword, we found about 726,000 related web pages, and the first ranked one is Mengniu's corporate website. Almost all of them are about Mengniu's yogurt. However, there is very little information about the product. Searching with "milk" as the keyword, we found about 4,000,000 related web pages, and we could not find any valid information about Mengniu after searching for more than 10 pages. The same goes for "dairy products". 3. Analysis: Mengniu's website is not search engine friendly: 1. There are few core keywords in the web pages. 2. It takes a long time to download the pages, which makes the visitors impatient. 3. There are duplicated web page contents. 4. It is not very friendly to search engines.4. There is no web page description and keyword design in the META tags.5. There are no links to other related web pages for comparison, so there should be less links provided by other web sites that have been indexed by search engines. Friendly analysis of Mengniu website: 1. Reasonable design of web page title 2. Reasonable website column structure, which is conducive to search engine optimization. 3. Internal connection 4. Suggestions 1. Choose suitable keywords and flexibly use all kinds of searching methods Should try to choose the words of special reference, specific concepts or professional terms as keywords, avoid common words and too general words as conditions, because these words lack of practical significance or are too widely used, if you use them to search will return a search result. If the search will return a large number of useless results. In addition, try to avoid gorgeous and beautiful vocabulary 5. Conclusion: to search engine optimization, that is, for a variety of search engine search characteristics, so that the web page design suitable for search engine search principles, so as to obtain the search engine included and in the ranking of the front of a variety of behavior. Such as the search engine based on META tag retrieval should be set up for effective keywords and site description, increase the density of keywords, or specialized search engines to design a page for easy retrieval. A search engine friendly website, is convenient for search engines to retrieve information, and return to the retrieval of information to make users look attractive, so as to achieve the purpose of search engine marketing. Ultimately, the website promotion.