It's not easy for organic vegetables to say they love you. In Guangzhou organic vegetable store, organic vegetables are basically sold, but there are not many kinds. Organic rice, organic vegetables, meat products and processed foods are relatively few. Moreover, almost all shopping malls selling organic vegetables put organic vegetables and ordinary vegetables together, and there is no organic vegetable area. When people walk through a dazzling array of shelves, they may not notice which are organic vegetables and which are organic vegetables.
Lin Mingxian, chairman of Guangdong Sky Pastoral Agricultural Technology Co., Ltd., has been engaged in the operation of organic vegetable distribution network for many years. According to his experience, China's organic vegetable industry is in its infancy, and the government's propaganda on organic vegetables is seriously insufficient. Especially after a series of food safety problems were exposed, some local governments did not take this opportunity to publicize organic vegetables to the public, which made consumers' understanding of organic vegetables superficial. I only know that organic vegetables are 3~6 times more expensive than ordinary vegetables, but I don't know where it is expensive, and I don't know its health value. Some people even know nothing about organic vegetables.
The quality of organic vegetables is also very high. Generally speaking, the domestic organic vegetable market is still in short supply, which attracts some foreign organic vegetables to enter the China market. At present, the United States, Japan and Germany all import organic vegetables from China, and Canada and Australia are also interested in importing organic vegetables from China. If imported organic vegetables want to be sold in China market, they must not only pass the local certification of exporting countries, but also pass the certification standards of organic vegetables in China. According to international practice, sellers are also required to provide sales certificates issued by organic certification bodies to prove that the products they sell have been certified by certification bodies and are within the certified quantity range. Imported organic vegetables can enter the domestic market because they have to go through multiple levels. The quality is guaranteed, but the price is staggering. Organic vegetables were originally high-end and high-priced products. Due to transportation and other links, the cost of organic vegetables imported from abroad will be higher, and the price of organic vegetables on the market will be more expensive.
It is worrying that organic vegetables are mixed. On April 1 2005, China implemented the national standards for organic vegetables and corresponding laws and regulations-Formulation of National Standards for Organic Vegetables and Management Measures for Certification of Organic Vegetables. I learned from the general manager Yang Zhifeng of Shenzhen Ruili Lai Industrial Co., Ltd. that although the country has very standardized and strict standards for the certification of organic vegetables in China, driven by interests, some enterprises will have some irregular behaviors in order to save costs after passing the certification standards of organic vegetables, such as not strictly regulating the production and processing of organic vegetables according to the standards of organic vegetables, and even some enterprises pretend to be organic vegetables with ordinary vegetables processed by ordinary agricultural products.
The disunity of certification marks of organic vegetables in the market and the exposure of irregular behaviors of some organic vegetable production and marketing enterprises have caused consumers to have the idea of "fearing to pay a high price for fake goods", even if they know the benefits of organic vegetables, they dare not buy them easily, which makes the current sales of organic vegetables not optimistic. Relevant persons have provided such data. The total sales of organic vegetables in China only accounts for 0.03% of food sales, which is nearly 100 times different from the level of 2% in developed countries. However, is it because of this that the prospect of organic vegetable shops is very slim? The answer is wrong!
In view of the above problems and concerns in the domestic organic vegetable market, experts suggest that the government can make full use of its social credibility and vigorously promote organic healthy food to the public. For example, we should not only expose some food problems, but also tell the public what food is safe to eat. We should also promote organic vegetables to the public and actively integrate with the international food market.
In addition, honesty is the cultural basis of organic vegetable production. Only through continuous exploration, continuous practice, continuous improvement of organic vegetable planting technology, strict production according to national standards, and establishment of strict product traceability system and integrity mechanism of organic vegetable production and sales can we avoid deceiving consumers, enhance consumers' confidence in organic vegetables, and thus promote the development of organic vegetable industry. Capable large leading enterprises will gradually realize the brand management of organic vegetables at home and abroad.
Organic vegetables should pursue broad sales channels. Most domestic organic vegetables are exported abroad, and the domestic organic vegetable market only started in 2000. In recent years, domestic organic vegetables have been pursuing a broader development space. Due to the high quality requirements of organic vegetables, special attention should be paid to every link such as processing, transportation, placement and sales, which puts strict requirements on the distribution of organic vegetables. The producers involved in organic vegetables are scattered, and the output is relatively low. Moreover, these products must be treated separately from ordinary products in all aspects, and it is time-consuming and laborious to establish new sales channels. At present, the domestic sales of organic vegetables are still concentrated in supermarkets, although they are actively marching into specialty stores and restaurants, but they are only concentrated in a few developed areas in the country.
Other related contents will not be listed one by one. It is suggested that Baidu search for organic vegetables in the air, which has detailed specific contents.
Hanging Garden (Taiwan Province Shengji Stereoscopic Agriculture Garden)
Address: Near Songshugang Village, No.324 Provincial Road, chang ning zhen, Boluo County, Huizhou City, Guangdong Province (at the foot of Luofu Mountain)