Of course, there are many green teas, drinks are green and blue, wine and cakes are red, children's foods are all roses, and daily cosmetics, and the main colors are light pink, white, light green, light blue and black coffee. In order to highlight the warm and elegant mood, the color of clothes is mainly dark green, dark blue, brown or gray, and shoes and hats are the most popular, emphasizing calmness, elegance and beauty.
2. The design of packaging bag The contrast between color light and light (or the contrast between dark light and light) is also one of the important reproduction means in packaging color application.
This contrast between light color and light color is often used to contrast a heavy and deep theme pattern, or a heavy and deep theme pattern (mostly a color block pattern). Display the theme and name of light packaging materials, as well as the trademark or advertising language. On the other hand, there is also a large area of heavy dark tones. In addition, it also uses light and simple colors, or focuses on a certain color block, or comprehensively decorates some patterns. In this contrast between light and dark, the general colors are coordinated color contrast and cold and warm contrast, and the method of coordinated color contrast is often light green to dark green; Light yellow to dark brown; From pink to red and so on, but the contrast between warm color and cool color is mainly black and white, red and blue.
3, the design color of the packaging bag In the design process of the packaging picture, the color point contrast (or size contrast) is mainly used.
The contrast from a center or focus to the whole picture, that is, the contrast between a small picture and a large picture. In daily life, especially in washing and cosmetics, we can see that the whole area of the product packaging box is clean and nothing is pure. In the middle is a very prominent small colored square (or ellipse or circle), and then the brand and name theme of the packaging content is reflected on the screen of the small square. It is not only the combination of point and surface, but also the contrast between big and small, occasionally comparing, and gradually transitioning to point.
Consumers don't know what the design color of the packaging bag is from the outside to the inside. Of course, it can't play a positive role in promoting product sales. Want to know more about the design materials and skills of graphic design, you can click on other articles on this site to learn.