Dali Garden was launched in 2002.

"Daliyuan" is the first step in the group's multi-brand strategy and is the main brand of pastry and baked goods. The Daliyuan brand aims to offer European-style snack foods to consumers, so that more consumers can enjoy delicious food from Europe without leaving home.

The group owns more than 500 varieties of products under the three major brands of "Daliyuan" pastries, "Haochidian" biscuits and "Copico" potato chips. In 2007, the group fully launched "He It has eight categories of "Zheng" herbal tea, "Priority Milk" protein drinks, and "Green Plum Green Tea" and more than 20 varieties of beverage products. The complete categories and variety are unique in the domestic beverage industry.

Through more than 6,000 dealers and more than 90,000 sales outlets nationwide, it sells well in every corner of 31 provinces, municipalities, and autonomous regions in China. The terminal channel share exceeds 85%, and is exported to South Korea, Japan, and the Philippines. , Malaysia and other countries.

Development History

After 20 years of ups and downs, "Dali Garden", "Haochidian" and "Kepik" under the Dali Group have become household names in the market With three major brands, Dali has created one monument after another on the road of brand innovation and construction: in 2004, "Dali Garden" pie food was awarded the title of "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine.

In 2005, the "Dali" graphic trademark was awarded China's Well-known Trademark; in 2006, "Dali" biscuits were awarded the title of "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine; in 2006, Dali Group It was awarded "Top Ten Enterprises in the Biscuit Industry in China's Food Industry" by the National Bureau of Statistics and "Outstanding Leading Food Enterprise in the National Food Industry in 2005-2006" by the China Food Industry Association.

In 2008, the group was once again awarded the "Outstanding Leading Food Enterprise in the National Food Industry for 2007-2008" by the China Food Industry Association. This is the third time in a row that Dali Group has won this award since 2005; in 2009, the "Dali Group" "Li" brand, won the title of "The Most Influential and Contributing Brand in Fujian in the Thirty Years of Reform and Opening Up".

Reference for the above content: Baidu Encyclopedia-Dali Garden