Net red food, the most representative of the ice cream "aristocrat" Zhong Xuegao, "gold" noodles ramen said, fairy bubble water Yuanqi forest. They represent the net red snacks, in the network red, frequent grass at the same time, the price is also expensive out of the sky, the key is expensive even if, a lot of also not delicious, directly are to collect IQ tax. As long as a low-sugar, low-fat, convenient, high value and other elements of the label, very much sought after by young people in first-tier cities, the price is also called people can not eat. Why is the current Netflix food so expensive, there are three reasons:

1, positioning differences

One is the positioning of Netflix products, itself, and ordinary consumer products to make a distinction.

Freeze-dried coffee, for example, three and a half, Yong Pu, these brands are positioned between the general instant coffee and store freshly ground coffee, so the relatively high price, better able to capture the consumer psychology.

The compromise price between the high price and the bottom price is itself a technical point in the retail pricing system. Coupled with the current market vacancy, Netflix food from this positioning is easy to gain market share.

2, the freshness of the psychological

Netro new consumer products are divided into two categories, one is to enjoy the dividends of the outbreak of the new category, such as before it is difficult to package and long-term storage of snail meal, how to the original taste of instant food; a class of consumer goods have been "not thinking about progress", consumers are more willing to taste.

Whether it is like snail flour, Li Jiaqi repeatedly recommended Nanchang mixed noodles or ramen said, this will be able to better retain the local characteristics of the original flavor of the product, for consumers, are sufficiently attractive.

This through the preservation of technology to enhance the flavor of the restoration of ramen, young people in first-tier cities have enough incentive to taste at a very high premium.

3, the network pushed

Small red book planting, jittery voice and other short video platforms, celebrity endorsement, variety show title, this high exposure coupled with the high value of the netroots products themselves, so that consumers are very easy to produce the impulse to taste.

But for the new Netflix consumer brands, the high price is one of the reasons why users take the initiative to try the products, and also a constraint that affects whether their market share can be further expanded.

However, the high prices of the products have discouraged many consumers from repurchasing them after tasting them. This phenomenon makes this wave of new consumer goods, and five years ago the new concept of food and beverage very similar.

Net red food can not be said to be wrong, but whether it is catering or consumer goods, the final return, must be the product itself. There has never been a food product that has survived long enough to be unpalatable. We also just need to buy only the right, not expensive, to avoid being cut leek!