It tastes good, and it is healthier and has no cholesterol. Many lactose intolerant friends around like to drink it. Sometimes I get pimples when I drink milk, so I drink OATLY milk instead. The key is that it contains dietary fiber. I have also bought several other brands of oat milk, some of which have no dietary fiber. The packaging is beautiful, too. It was imported from Sweden, and now Tmall is sold in JD.COM.